Ppc Executive

Responsibilities

Participate in forming effective paid search strategies.

Launch and optimize various PPC campaigns.

Oversee accounts on search platforms (e.g. Google AdWords, Bing).

Monitor budget and adjust bids to gain better ROI.

Write attractive and concise copy for adverts.

Suggest and develop new campaigns across multiple channels.

Maintain partnerships with PPC ad platforms and vendors.

Keep abreast of PPC and SEM trends.

Support the generation of new paid search campaigns, ad groups, and accounts and help in the creation of new paid search marketing initiatives.

Keep pace with search engines and PPC industry trends and developments.

Requirements

A minimum of 2-4 years of experience in online paid advertisement.

Ability to manage PPC campaigns using multiple networks e.g. Google Adwords, Bing, Facebook, LinkedIn etc.

Analyze and test behaviour based marketing techniques, retargeting techniques and help develop a paid strategy.

Landing page optimization to ensure quality leads.

Experience in Google Analytics.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Should have good communication skills.