Ppc Executive

Key Responsibilities

• Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns.
• Monitor key performance metrics such as CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
• Conduct basic keyword research, negative keyword management, audience targeting, and campaign optimization.
• Monitor campaign performance and identify opportunities to improve lead quality and reduce CPL.
• Work with Meta Ads Manager/Business Suite, Google Ads, Google Analytics/GA4, and Google Tag Manager.
• Monitor campaign tracking, pixels, conversions, and UTM parameters.
• Analyse campaign performance and prepare regular reports using Excel, Looker Studio, or similar tools.
• Identify reasons for poor campaign performance and recommend corrective actions.
• Assist with remarketing and audience creation, including lookalike audiences.
• Coordinate with the content/design team for ad creatives and campaign requirements.
• Keep track of campaign trends and continuously test different audiences, creatives, and ad strategies.

Requirements

• Hands-on experience in Performance Marketing / Paid Advertising.
• Practical experience with Google Ads and Meta Ads is required.
• Good understanding of CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
• Basic knowledge of GA4/Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking.
• Ability to analyze campaign data and make optimization decisions.
• Good Excel/reporting skills.
• Strong analytical and problem-solving abilities.
• Good communication skills and willingness to learn.