PPC Executive

Experience: 1 year to 2 years

Location: Mohali (On-site)

Working Days: Monday to Friday

We are looking for a results-driven PPC Executive to join our digital marketing team. The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, with a strong understanding of campaign optimization, performance tracking, and lead generation. The candidate should be analytical, detail-oriented, and capable of managing paid advertising campaigns independently.

Key Responsibilities:

• Plan, create, launch, and optimize Google Ads and Meta Ads campaigns.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and optimize for maximum ROI, CTR, and conversions.
• Manage campaign budgets and ensure efficient ad spend.
• Perform A/B testing for ad copies, creatives, and landing pages to improve campaign performance.
• Set up and monitor conversion tracking and remarketing campaigns.
• Prepare and present weekly and monthly performance reports with actionable insights.
• Collaborate with the design and content teams to create high-performing ad creatives.
• Stay updated with the latest PPC trends, platform updates, and best practices.

Required Skills:

• 1 Years to 2 Years of hands-on experience in PPC/Digital Advertising.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Familiarity with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Understanding of conversion tracking, remarketing, and campaign attribution.
• Strong analytical, reporting, and problem-solving skills.
• Ability to optimize campaigns based on performance metrics.
• Good communication and teamwork skills.

Preferred Qualifications:

• Bachelor's degree in Marketing or related field
• Google Ads Certification is a plus.
• Experience with lead generation and e-commerce campaigns is an added advantage.
• Freshers with relevant training or internship experience may also apply.