PPC Executive

About the Role

We are seeking a performance-driven PPC Executive to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should possess strong expertise in Google Ads, Meta Ads, campaign optimization, conversion tracking, and performance analysis to drive qualified leads and maximize ROI.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid advertising platforms.
• Manage end-to-end campaign activities, including keyword research, audience targeting, budget allocation, bid management, and performance monitoring.
• Create and implement effective paid media strategies to generate quality leads and increase conversions.
• Conduct A/B testing of ad creatives, landing pages, and audience segments to improve campaign performance.
• Develop and execute remarketing campaigns to improve customer engagement and conversion rates.
• Monitor campaign KPIs, analyze performance data, and provide actionable insights for continuous improvement.
• Set up and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics (GA4).
• Collaborate with content, design, and marketing teams to create compelling ad creatives and landing pages.
• Prepare regular performance reports and dashboards for stakeholders.

Mandatory Skills

• Google Ads: Search, Display, Shopping, and Performance Max Campaigns
• Meta Ads: Facebook & Instagram Advertising
• Campaign Planning, Execution, and Optimization
• Keyword Research and Bid Management
• Budget Allocation and Performance Analysis
• A/B Testing and Audience Targeting
• Remarketing and Conversion Rate Optimization (CRO)
• Conversion Tracking and Attribution

Tools & Platforms

• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• SEMrush
• Ahrefs
• Looker Studio (Google Data Studio)
• Microsoft Ads
• LinkedIn Ads

Preferred Candidate Profile

• 2-5 years of hands-on experience in PPC and Performance Marketing within the IT industry.
• Strong understanding of digital advertising platforms and analytics tools.
• Experience in improving campaign ROI, lead generation, and customer acquisition.
• Analytical mindset with excellent problem-solving skills.
• Strong communication and reporting abilities.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.