PPC and performance marketing expert

PPC & Performance Marketing Expert

Tagline

Turn ad spend into qualified leads and measurable growth.

Job Description

We are looking for a results-driven PPC & Performance Marketing Expert to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads.

The ideal candidate should have experience generating qualified leads for diverse B2B and B2C industries, with a strong focus on improving lead quality, lowering acquisition costs, and maximizing return on advertising spend.

Key Responsibilities

• Create and manage Google Search, Display, Performance Max, YouTube, Facebook, and Instagram campaigns.
• Develop campaign strategies for different B2B and B2C audiences.
• Conduct keyword, competitor, audience, and market research.
• Create high-converting ad copy, audience segments, and campaign funnels.
• Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API.
• Monitor budgets, bidding strategies, CPL, CPA, ROAS, and conversion rates.
• Run A/B tests across ads, audiences, landing pages, and offers.
• Improve lead quality and reduce irrelevant or low-intent enquiries.
• Build remarketing and lead-nurturing campaigns.
• Prepare clear weekly and monthly performance reports.
• Coordinate with design, content, sales, and landing-page teams.

Requirements

• Proven experience managing Google Ads and Meta Ads campaigns.
• Experience generating leads for multiple B2B and B2C verticals.
• Strong knowledge of performance marketing, conversion tracking, and campaign optimization.
• Ability to analyze campaign data and make informed decisions.
• Experience with Google Analytics 4, Google Tag Manager, Meta Business Manager, and Looker Studio.
• Good understanding of landing-page optimization and conversion funnels.
• Google Ads and Meta certifications are an advantage.

Key Performance Indicators

• Number of qualified leads generated
• Cost per qualified lead
• Conversion rate
• Customer acquisition cost
• Return on advertising spend
• Lead-to-customer conversion rate
• Overall campaign profitability