Portfolio Manager - Crop Nutrition

Role Summary:

Drive growth and profitability for the crop nutrition portfolio, encompassing specialty fertilizers, broadcast fertilizers, custom grades, and micronutrients, by leading product strategy formulation and execution, new product introductions, and cross-functional delivery.

Designation: Portfolio Manager - Crop Nutrition

Level / Grade: AGM/DGM

Department: Marketing

Work Location: Hyderabad

Reports to: Business Head

Qualification: Bsc/MSc Agriculture with MBA/PGDM in Agri Business Management

Age preference: 33-40 years

Work Experience: 10+ years of total experience, with at least 5+ years in nutrition / fertilizer product management

Role Summary:

Drive growth and profitability for the crop nutrition portfolio, encompassing specialty fertilizers, broadcast fertilizers, custom grades, and micronutrients, by leading product strategy formulation & execution, new product introductions, and cross-functional delivery.

Role and Responsibilities:

- Portfolio Growth and Strategy: Own and drive revenue, volume, and market share for all crop nutrition products including specialty fertilizers, broadcast fertilizers, custom grades, and micronutrients.

- Need Gap Analysis and Product Lifecycle Management: Identify market gaps and unmet agronomic needs to build business cases for new product launches; manage end-to-end lifecycle for both new and existing SKUs.

- Go-To-Market (GTM) Execution: Lead GTM planning and execution for new product launches including segmentation, channel strategy, positioning, and rollout timelines.

- Financial Planning and Pricing: Own portfolio P&L; drive budgeting, revenue planning, demand forecasting, pricing strategy, and pack economics to optimise margin and turnover.

- Cross-Functional Coordination: Act as the central connector across R&D, Product Development, Sales and Marketing, Procurement, Finance, and Manufacturing to ensure portfolio decisions are commercially and operationally sound.

- Market Intelligence and Competitor Analysis: Track competitor brands, pricing, subsidy schemes, regulatory trends, and soil-health patterns to inform portfolio positioning and action plans.

- Marketing Support: Co-develop marketing materials, agronomic content, demo-plot programmes, and campaign assets that drive retailer and farmer engagement.

- Training and Field Enablement: Build and deliver technical-sales training modules for the field marketing and sales team focused on nutrient-use best practices, deficiency recognition, and product positioning.

Technical/Functional Competencies:

- Deep knowledge of crop nutrition, fertilizer chemistry, and agronomic application.

- Product lifecycle management and new product introduction (NPI) process.

- P&L management, demand forecasting, and pricing strategy.

- GTM strategy development, Segmentation targeting positioning and channel management.

- Market research, competitor analysis, and soil-health data interpretation.

- Regulatory awareness: fertilizer policies, subsidy schemes, and nutrient-use efficiency norms.

Behavioural Competencies:

- Strategic thinking and long-term planning orientation.

- Exceptional communication and stakeholder management.

- Cross-functional collaboration and influencing without authority.

- Analytical mindset with strong commercial acumen.

- Ownership, accountability, and results focus.

KRA's:

Portfolio Revenue & Volume Growth: 25%

a. Revenue achievement vs. annual target ( Cr)

b. Volume (MT) growth % vs. prior year

c. Market share gain in key crop segments

New Product Launches, Pipeline & Lifecycle Management: 20%

a. Number. of new SKUs launched on schedule

b. Time-to-market vs. plan (weeks)

c. % of SKUs with completed benefit validation trials Number of products entering phase-out /

reformulation annually

Market Intelligence & Competitive Positioning: 15%

a. Timely delivery of monthly market & competitor intelligence reports

b. Portfolio positioning index vs. top 3 competitors

c. Number of actionable insights converted into portfolio decisions

Financial Performance - Pricing & Margin: 20%

a. Gross margin % vs. plan

b. Pricing realisation vs. set price architecture

c. Pack economics improvement (contribution per pack)

d. Demand forecast accuracy (MAPE %)

GTM Execution & Marketing support:20%

a. Number of campaign / launch activations executed on plan

b. Number of demo plots / field days conducted

c. Training sessions delivered to sales & field marketing team