Portfolio Lead-Credit Cards
IDFC Bank · Mumbai · onsite · Posted 53d ago
Not disclosed8–10 yrsfulltimeSourced from
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About this role
Job Requirements
Job Title: Portfolio Lead- Credit Cards
Place of Work: Mumbai
Function: Credit Cards
Job Purpose
The position will be responsible for owning, strategizing and managing CC portfolio & P&L for all CC variants within the Millennial & Secured segment as well as leading marketing communications and content strategy. Hold key marketing GTM verticals for new launches as well as manage product changes across elements
Primary Roles & Responsibilities
MBA Marketing / Sales and Distribution / Finance
Experience
Job Title: Portfolio Lead- Credit Cards
Place of Work: Mumbai
Function: Credit Cards
Job Purpose
The position will be responsible for owning, strategizing and managing CC portfolio & P&L for all CC variants within the Millennial & Secured segment as well as leading marketing communications and content strategy. Hold key marketing GTM verticals for new launches as well as manage product changes across elements
Primary Roles & Responsibilities
- Managing product positioning, work on increasing card spends/drive regular customer engagements
- Complete ownership of customer portfolio p&l metrics including spends, cross-sell and book growth
- Tracking and optimising the segment activation & usage for better profitability
- Lead interactions with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns
- Lead risk management strategies for the segment & optimise portfolio health
- Designing go-to market strategies, enabling the appropriate communication
- Own P&L for all products for Segments
- Lead, guide and mentor team memers from respective verticals
- Build strong relations with internal & external stakeholders
- Align closely with Customer Service to build and maintain a strong customer experience
- Evaluate & drive promotional plans to ensure that they are consistent with product line and segment's strategic objective
- Gain a deep understanding of customer experience, identify and fill gaps
- Act as a product evangelist understanding the segment awareness and build an awesome customer experience
- Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
- P&L Profitability, Risk optimisation, Achievement of portfolio metrics
MBA Marketing / Sales and Distribution / Finance
Experience
- 8+ Years in CC Portfolio/Marketing/Product/preferred mix of CC Product & Marketing experience
- BFSI
Sourced from foundit
Skills
Customer EngagementProduct Positioningmarketing communicationsContent StrategyRisk Management
About IDFC FIRST Bank
IDFC Bank
Banking
43.1k+
employees
2018
8 years old
Mumbai, Maharashtra
India
About
IDFC FIRST Bank is one of India’s fastest-growing new-age private sector banks.
Industries
BankingFinancial Services
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