Pmt Product Executive

Job Description
Job Title: Product Management Team (PMT) Member
Department: Marketing
Location: Hyderabad

Job Summary:
At Vivo Lifesciences, the PMT plays a crucial role in developing and executing brand strategies, marketing plans, and promotional activities to drive sales growth in the gynecology segment. This role involves close collaboration with the sales team, medical professionals, and cross-functional teams to enhance brand visibility, ensure successful product performance, and create impactful marketing campaigns.

Key Responsibilities:
1. Brand Strategy & Marketing Planning

• Develop and execute brand strategies for assigned products.
• Conduct market research to understand customer needs, competitor activities, and industry trends.
• Plan and implement marketing campaigns with a focus on product positioning and messaging tailored to the Gynaecology,Ortho,

2. Sales Support & Training

• Provide product knowledge training to the sales team to enhance their effectiveness.
• Develop promotional materials (visual aids, brochures, leave-behinds, etc.) that align with brand objectives.
• Conduct field visits to support sales teams and gather real-time market feedback.

3. New Product Launch & Lifecycle Management

• Assist in the launch of new products, ensuring effective positioning and promotional strategies.
• Manage the product lifecycle to identify growth opportunities and phase-out strategies if needed.

4. Market & Competitor Analysis

• Track industry trends, competitor activities, and prescription trends to refine marketing strategies.
• Conduct SWOT analysis and suggest strategic improvements.

5. KOL Engagement & Scientific Support

• Build and maintain relationships with Key Opinion Leaders (KOLs) and leading doctors for product advocacy.
• Organize CMEs, conferences, and webinars to enhance product awareness among healthcare professionals.
• Collaborate with the medical team to develop scientifically accurate promotional content.

6. Digital & Traditional Marketing Initiatives

• Plan and execute digital marketing campaigns (email, social media, webinars) to expand brand reach.
• Utilize pharma-specific digital tools to improve doctor engagement and campaign effectiveness.
• Monitor and analyse marketing campaign performance for continuous improvement.

7. Budgeting & Performance Monitoring

• Manage marketing budgets effectively, ensuring optimal brand promotion within allocated resources.
• Track sales performance, marketing ROI, and prescription trends for assigned products.

Qualifications & Experience:

• Education: B.Pharma / M.Pharma / B.Sc. / MBA (Marketing) or equivalent.
• Experience: 1-3 years in pharmaceutical product management, preferably in the gynaecology segment.

Skills & Competencies:

• Strong analytical and strategic thinking abilities.
• Excellent communication and presentation skills.
• Deep understanding of pharma regulations, marketing ethics, and compliance.
• Ability to work collaboratively with sales teams, medical professionals, and marketing leadership.
• Exposure to digital marketing and CRM tools is an advantage.