PMT Manager

Role & responsibilities

Role Definition: Responsible for profit-and-loss custodianship of the assigned domestic product portfolio by planning, strategizing, and leading the entire product life-cycle from new product ideation to post-launch growth. The role involves developing scientific promotional strategies, creating high-impact promotional inputs (visual aids, LBLs, literature), training and supporting the field force, engaging KOLs/doctors, monitoring competition, ensuring regulatory and inventory compliance, and driving measurable business results through effective marketing and scientific engagement to maximize portfolio performance, growth, and profitability.

Key Responsibilities

1. Brand Strategy & Portfolio Management:

- Act as P&L owner and brand custodian for the assigned domestic portfolio.

- Conduct therapy and market analysis to identify gaps and propose new molecules / line extensions.

- Develop and execute comprehensive annual brand plans, marketing strategies, sales forecasts, and product-wise marketing budgets.

- Lead end-to-end new product launches: molecule finalization, branding, positioning, pricing, packaging, regulatory documentation, launch stock planning, and launch events.

- Monitor primary & secondary sales, prescription trends (IQVIA/IMS), competitor activities, pricing, campaigns, and new launches to ensure 100% achievement of target for the portfolio & circulate actionable monthly insights to management.

- Continuously rationalize and rejuvenate the portfolio (phase-out low-contribution SKUs, re-launch/revive molecules, introduce value-added variants).

2. Promotional Excellence & Doctor Engagement:

- Design, approve, and release high-impact promotional inputs (Visual Aids, LBLs, catch covers, brochures, detailing stories, physician samples, gifts, digital & social media creatives) ensuring brand consistency and regulatory compliance.

- Plan, budget and organize CMEs, RTMs, and KOL engagement activities to strengthen doctor relationships through sales team.

- Build & maintain strong KOL/doctor relationships to enhance brand loyalty both digitally and in person during field visit or events.

3. Field Force Enablement & Market Intelligence:

- Conduct minimum 1 week of joint field work every month with ABMs/MRs to validate strategy execution, gather market feedback, and resolve field-level issues.

- Deliver product training, therapy updates, strategy workshops, and cycle-meeting presentations to the field force (MRs & ABMs).

- Collaborate with sales for tactical / Strategic campaigns

4. Marketing ROI, Compliance & Cross-functional Coordination:

- Track ROI of every marketing input and activity; continuously optimize spends for maximum return.

- Ensure all marketing practices are compliant with company SOPs and ethical standards.

- Handle product-related queries, complaints, and pharmacovigilance reporting promptly.

- Coordinate with Design & Purchase teams for timely availability of promotional material.