PMT-Cardiology

Role & responsibilities :

1. Brand Strategy Development

• Develop and execute a comprehensive branding and marketing strategy for assigned products.
• Position the brand effectively to meet market demands and stay competitive. Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.

2. Brand Lifecycle Management

• Oversee the lifecycle of pharmaceutical products, from launch.
• Plan and implement strategies for new product introductions and ensure successful rollouts. Monitor and evaluate product performance and adapt strategies accordingly.

3. Market Research and Analysis

• Conduct in-depth analysis of market trends, customer behaviour, and competitor activities.
• Identify growth opportunities and potential risks.
• Use data to make informed decisions about marketing strategies and budget allocation.

4. Brand Campaign Management

• Design and execute marketing campaigns across various platforms (digital, print, etc .).
• Collaborate with cross-functional teams to ensure campaign success. Monitor and measure campaign effectiveness through key performance indicators (KPIs).

5. Team Collaboration

• Work closely with sales teams to align marketing strategies with sales objectives.
• Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.
• Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.

6. Budget and Financial Management

• Prepare and manage the marketing budget for the brand.
• Optimize spending to maximize return on investment (ROI).
• Monitor financial performance, including sales targets and profitability.

7. Stakeholder Engagement

• Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.
• Gather insights from stakeholders to refine strategies and improve product offerings.

8. Regulatory and Compliance

• Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.
• Stay updated on legal and industry-specific guidelines for marketing and communication.

9. Digital Marketing and Innovation

• Leverage digital tools, social media, and technology to promote the brand.
• Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.

10. Training and Development

• Train sales and marketing teams on product features, benefits, and promotional strategies.
• Keep the team updated on the latest market trends and brand initiatives.

Key Skills Required

• Strategic thinking and analytical skills,
• Strong communication and interpersonal abilities.
• Knowledge of the pharmaceutical industry and its regulations.
• Creativity and innovation in branding, brand communication and marketing.

Qualifications

• Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D
• MBA in marketing is advantageous. Post-Graduation with specialization in marketing / pharma marketing is desirable