Pipeline Marketing Manager

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JOB TITLE

Pipeline Marketing Manager

Location Remote

Time Zone US Time Zones (EST–PST)

ROLE OVERVIEW

We are looking for a Pipeline Marketing Manager to own the strategy and execution of programs that generate and accelerate qualified pipeline for a B2B SaaS company leveraging AI capabilities. This role sits at the intersection of Marketing, Sales, and RevOps, with a strong focus on conversion efficiency, attribution, and predictable revenue growth.

KEY RESPONSIBILITIES

• Own pipeline generation and acceleration programs aligned to quarterly revenue goals

• Plan and execute multi-channel campaigns across paid media, email, webinars, and content syndication

• Partner with Sales and RevOps to define ICPs, manage lead stages, and improve MQL-to-SQL conversion

• Translate AI and SaaS product value into clear, pipeline-focused messaging

• Manage campaign forecasts, pipeline targets, and performance reporting

• Continuously optimize programs using funnel data and attribution insights

REQUIRED QUALIFICATIONS

• Proven experience in B2B pipeline or demand marketing within a SaaS environment

• Strong understanding of AI-enabled products and complex SaaS buyer journeys

• Track record of driving qualified pipeline and revenue impact

• Experience with marketing automation and CRM platforms (HubSpot or Marketo with Salesforce)

• Strong cross-functional collaboration and project management skills

• Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

PREFERRED QUALIFICATIONS

• Experience working closely with RevOps on attribution and forecasting

• Familiarity with ABM strategies and tools

• Experience in mid-market or enterprise SaaAS environments

• Exposure to AI-first or data-driven products

TOOLS & TECHNOLOGY

• Marketing Automation: HubSpot, Marketo (or similar)

• CRM: Salesforce

• Analytics & Attribution: HubSpot Attribution, Bizible, Looker

• Paid Media: Google Ads, LinkedIn Ads

• Collaboration: Slack, Zoom, Google Workspace, Asana

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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