Pharma-Digital Marketing-Emerging Market-GMT Professional

• Plan, execute, and optimize omnichannel campaigns (digital, social, CRM, web, app, WhatsApp/SMS) for semaglutide targeting both HCPs and patients.
• Own the patient engagement journey awareness, education, adherence support across emerging market geographies.
• Manage media planning, budget allocation, and vendor/agency relationships for digital execution.
• Localize global campaign frameworks for emerging market nuances (language, cultural, regulatory, digital maturity).
• Track competitor digital activity and share-of-voice across emerging markets, translating insights into actionable recommendations to define global digital marketing strategy.
• Ensure all content and campaigns comply with pharma marketing codes (local regulatory bodies, off-label restrictions, HCP interaction guidelines).
• Collaborate cross-functionally with Brand, Medical, Regulatory, and Sales teams Country/HO digital agencies
• Stay current on diabetes/obesity category trends and competitor digital strategies in assigned markets.

• 6+ years in digital marketing, with pharma/healthcare B2C experience mandatory.
• Proven experience running omnichannel campaigns (not single-channel execution).
• Prior exposure to HCP engagement platforms and patient support program digital tools.
• Working knowledge of pharma compliance/regulatory frameworks in emerging markets.
• Experience managing agencies, media budgets, and multi-market campaign rollouts.
• Strong analytical skills comfortable with campaign dashboards, GA Campaign data, ROI metrics.
• Experience specifically in cardio-metabolic, diabetes, or obesity therapy areas is a strong plus (semaglutide/GLP-1 exposure ideal).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.