PG India - Senior Manager- Digital Planning

Job Summary

Overview Job Description - Senior Manager, Media Planning Location: Mumbai Experience: 4-5 Years Function: Media Planning About the Role We are looking for a strategic and data-driven Senior Manager - Media Planning to lead digital media planning and campaign execution across key platforms. The ideal candidate should have strong hands-on experience in Google, Meta, DV360, and Connected TV, along with a good understanding of media measurement, optimization, and reporting. The role will involve developing full-funnel media strategies, managing campaign planning and execution, and working closely with internal teams and clients to deliver effective and measurable media solutions.

Responsibilities

• Lead end-to-end digital media planning across platforms such as Google, Meta, DV360, and Connected TV.
• Develop full-funnel media strategies aligned with client business objectives and campaign goals.
• Drive audience planning, targeting, segmentation, and media approach across different funnel stages.
• Lead end-to-end execution of Meta campaigns across Top, Middle, and Bottom Funnel.
• Plan and execute campaigns across Google, Meta, DV360, and other digital platforms.
• Monitor campaign performance and identify opportunities for optimization and performance improvement.
• Manage campaign budgets, forecasting, media spends, and performance reporting.
• Develop media plans, campaign reports, presentations, and post-campaign analysis.
• Work closely with strategy, analytics, activation, creative, and client servicing teams to ensure seamless campaign execution.
• Provide data-driven media recommendations and actionable insights to stakeholders.
• Ensure adoption of platform best practices, new capabilities, and evolving digital media trends.
• Support measurement frameworks and evaluate campaign effectiveness against defined KPIs.
• Manage multiple campaigns and timelines while maintaining quality and delivery standards.

Mandatory Requirements

• Candidates must have: 4-5 years of relevant experience in Digital Media Planning.
• Strong hands-on knowledge of Google and Meta dashboards.
• Experience in Connected TV (CTV) planning.
• Strong understanding of DV360 planning, execution, measurement, and reporting.
• Strong understanding of Meta planning, measurement, and reporting.
• Good understanding of campaign optimization and performance metrics.
• Knowledge of BLS (Brand Lift Study) and its application in media measurement.
• Experience in developing and executing full-funnel media strategies.
• Strong understanding of digital media metrics, audience planning, targeting, and segmentation.
• Strong stakeholder management, communication, and presentation skills.
• Agency experience preferred.

Preferred Background

• Prior experience in a media agency environment.
• Experience working on large-scale consumer/FMCG brands is preferred.
• Exposure to integrated media planning and cross-channel campaigns will be an added advantage.

Key Skills

• Google Ads
• Meta Ads
• DV360
• Connected TV
• Digital Media Planning
• Full-Funnel Planning
• Audience Planning
• Campaign Optimization
• Media Measurement

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.