Personalization Specialist

Job Identification

• Function: Marketing
• Job Level: D
• Job Title: Personalisation Specialist
• Reports To: Web Content and Optimisation Director
• Department: Global Digital Marketing
• Location: Bangalore, India

General Job Summary

The Personalisation Specialist builds and launches personalised experiences for Aptean.com using Optimizely and the Optimizely Data Platform (ODP). The role turns approved specifications into live, measured experiences that match content to visitor characteristics, campaign context and on-site behaviour, helping improve quality, speed and pipeline impact.

Scope

Supports a roadmap of more than 50 personalised experiences across Aptean.com, including industry-based redirects, ad-to-page message matching, personalised forms, trust signals and slide-in panels. The role owns hands-on build, audience configuration, experimentation setup, quality assurance, launch monitoring, measurement and documentation for assigned experiences, while coordinating reviews with marketing, analytics, development, design, brand, product marketing and legal stakeholders.

Organization

Reports directly to the Web Content and Optimisation Director within Apteans global Digital Marketing team and collaborates with the CRO Lead, Digital Analyst, product marketing, web development and design teams.

Principal Duties and Responsibilities

• Build personalised page variants and experiences in Optimizely from approved specifications, including copy, layout, proof and calls to action.
• Create and maintain audience segments in ODP using signals such as industry, persona, traffic source, campaign and on-site behaviour, and check for segment overlap.
• Set up rules that match landing pages to paid media, campaign and referral traffic, including a complete default page for visitors who cannot be placed in a segment.
• Configure experiments with holdouts, check sample size and duration before launch, and apply frequency caps and suppression rules.
• Test every experience across browsers and devices before launch and validate that tracking and conversion events fire correctly.
• Launch experiences according to the roadmap schedule, monitor them after launch and flag issues quickly.
• Report results against the holdout and document each experience as ship, iterate or stop so learnings carry into the next wave.
• Collaborate with the CRO Lead, Digital Analyst, product marketing, web developers and design, and route copy through brand, product marketing and legal review.
• Maintain clear records of every live experience, including its audience, rules and status.

Job Specifications

Education

• Bachelors degree
• Masters degree
• Ph.D.
• J.D. (law)

Work Experience

• Hands-on experience building experiments or personalised experiences in Optimizely or a comparable tool such as VWO or Adobe Target. Experience working with a customer data platform to build audience segments and target experiences is required by the source role profile.

Knowledge

• Knowledge of A/B testing, holdout groups and statistical significance; customer data platform audience segmentation; web personalisation; analytics and conversion tracking, ideally using GA4 and Google Tag Manager; and quality assurance across browsers and devices.

Skills and Abilities

• Confident HTML, CSS and JavaScript skills to build and adjust page variants without developer support; strong attention to detail; ability to manage several builds and deliver to schedule; clear communication of what was built, how it performed and what should happen next; and ability to collaborate across marketing, analytics, development, design, brand, product marketing and legal teams. Nice-to-have experience includes B2B websites, Contentful, Salesforce, 6sense and AI tools for specifications, QA and documentation.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.