Personalisation Specialist

Overview

aptean

1. JOB IDENTIFICATION

Function

Marketing

Job Level

D

Job Title

Personalisation Specialist

Reports To

Web Content and Optimisation Director

Department

Global Digital Marketing

Location

Bangalore, India

2. GENERAL JOB SUMMARY

The Personalisation Specialist builds and launches personalised experiences for Aptean.com using Optimizely and the Optimizely Data Platform (ODP). The role turns approved specifications into live, measured experiences that match content to visitor characteristics, campaign context and on-site behaviour, helping improve quality, speed and pipeline impact.

3. SCOPE

Supports a roadmap of more than 50 personalised experiences across Aptean.com, including industry-based redirects, ad-to-page message matching, personalised forms, trust signals and slide-in panels. The role owns hands-on build, audience configuration, experimentation setup, quality assurance, launch monitoring, measurement and documentation for assigned experiences, while coordinating reviews with marketing, analytics, development, design, brand, product marketing and legal stakeholders.

4. ORGANIZATION

Reports directly to the Web Content and Optimisation Director within Apteans global Digital Marketing team and collaborates with the CRO Lead, Digital Analyst, product marketing, web development and design teams.

5. PRINCIPAL DUTIES AND RESPONSIBILITIES

- Build personalised page variants and experiences in Optimizely from approved specifications, including copy, layout, proof and calls to action.

- Create and maintain audience segments in ODP using signals such as industry, persona, traffic source, campaign and on-site behaviour, and check for segment overlap.

- Set up rules that match landing pages to paid media, campaign and referral traffic, including a complete default page for visitors who cannot be placed in a segment.

- Configure experiments with holdouts, check sample size and duration before launch, and apply frequency caps and suppression rules.

- Test every experience across browsers and devices before launch and validate that tracking and conversion events fire correctly.

- Launch experiences according to the roadmap schedule, monitor them after launch and flag issues quickly.

- Report results against the holdout and document each experience as ship, iterate or stop so learnings carry into the next wave.

- Collaborate with the CRO Lead, Digital Analyst, product marketing, web developers and design, and route copy through brand, product marketing and legal review.

- Maintain clear records of every live experience, including its audience, rules and status.

6. JOB SPECIFICATIONS

Education

Required

Preferred

Degree / Certification

Bachelors degree

Masters degree

Ph.D.

J.D. (law)

Certification

Registration

Licensure

Other

Work Experience

Hands-on experience building experiments or personalised experiences in Optimizely or a comparable tool such as VWO or Adobe Target. Experience working with a customer data platform to build audience segments and target experiences is required by the source role profile.

Knowledge

Knowledge of A/B testing, holdout groups and statistical significance; customer data platform audience segmentation; web personalisation; analytics and conversion tracking, ideally using GA4 and Google Tag Manager; and quality assurance across browsers and devices.

Skills and Abilities

Confident HTML, CSS and JavaScript skills to build and adjust page variants without developer support; strong attention to detail; ability to manage several builds and deliver to schedule; clear communication of what was built, how it performed and what should happen next; and ability to collaborate across marketing, analytics, development, design, brand, product marketing and legal teams. Nice-to-have experience includes B2B websites, Contentful, Salesforce, 6sense and AI tools for specifications, QA and documentation.

DISCLAIMER

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

ABOUT APTEAN

At Aptean, our mission is to solve tomorrow s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company. - TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.

Disclaimer: This position is intended for direct applicants only. No agencies or third-party recruiters, please. Unsolicited agency submissions will not be considered.