Performing Marketing Associate

LYP Technologies Pvt. Ltd. (LaunchUrPlatform) is a D2C growth and technology company helping businesses establish, manage, and scale their online presence.

We work with multiple e-commerce brands, providing Shopify website solutions, performance marketing, advertising strategy, and business growth support.

Website: www.launchurplatform.com

Job Overview

We are looking for a passionate, analytical, and results-driven Performance Marketing Executive with hands-on experience in Meta Ads and e-commerce marketing.

The ideal candidate should be capable of managing multiple D2C advertising accounts, executing performance-driven campaigns, analyzing campaign metrics, and implementing strategies to achieve profitable business growth.

Roles & Responsibilities

Meta Ads Management

• Plan, execute, monitor, and optimize Facebook and Instagram advertising campaigns.
• Independently manage multiple e-commerce advertising accounts.
• Create and manage prospecting, retargeting, sales, and lead generation campaigns.
• Optimize campaigns for improved ROAS, CPA, CTR, and conversion rates.
• Perform audience research, campaign testing, and budget optimization.
• Identify winning creatives, products, and audiences for campaign scaling.

Google Ads Management

• Assist in planning and managing Google Ads campaigns.
• Work on Search, Shopping, Performance Max, and remarketing campaigns.
• Monitor campaign performance and optimize budgets and conversion results.
• Coordinate Google Merchant Center and product feed requirements.

Performance Analysis & Reporting

• Track daily ad spend, purchases, revenue, and campaign performance.
• Analyze key metrics including ROAS, CPA, CPC, CPM, CTR, and conversion rate.
• Prepare regular reports containing performance insights and improvement plans.
• Identify underperforming campaigns and take corrective actions.
• Maintain accurate campaign tracking and performance records.

E-commerce Growth & Optimization

• Understand Shopify analytics and customer purchase behavior.
• Work on strategies to improve conversion rates and average order value.
• Monitor tracking implementation, including Meta Pixel, CAPI, and GA4.
• Develop strategies to improve customer acquisition efficiency and advertising profitability.

Creative Strategy & Collaboration

• Coordinate with designers and video editors for advertising creatives.
• Suggest new ad concepts, hooks, promotional offers, and content ideas.
• Conduct creative testing to identify high-performing advertising assets.
• Collaborate with internal teams to achieve client growth targets.

Client & Account Management

• Handle multiple D2C brand accounts simultaneously.
• Provide performance updates, insights, and action plans.
• Understand individual brand objectives and develop suitable advertising strategies.
• Take ownership of campaign execution and performance improvement.

Required Skills

• Strong hands-on knowledge of Meta Ads Manager.
• Practical experience running conversion-focused advertising campaigns.
• Understanding of Shopify and D2C e-commerce business models.
• Strong understanding of ROAS, CPA, CPC, CPM, CTR, and conversion tracking.
• Experience with campaign optimization, audience targeting, and A/B testing.
• Ability to analyze campaign performance and make data-driven decisions.
• Good knowledge of Google Sheets or Microsoft Excel.
• Good communication and problem-solving skills.

Preferred Candidate Profile

• 3+ years of hands-on performance marketing experience.
• Previous experience managing advertising campaigns for e-commerce or D2C brands.
• Agency experience or exposure to multiple client accounts is preferred.
• Experience managing real advertising budgets and optimizing campaigns for purchases.
• Familiarity with Shopify Analytics, Google Ads, and GA4 is an advantage.
• Ability to work independently, prioritize tasks, and meet performance targets.

Why Join LYP?

• Work with multiple D2C and e-commerce brands across different categories.
• Gain hands-on exposure to advertising strategy, campaign scaling, and Shopify commerce.
• Collaborate with a growing team focused on e-commerce technology and business growth.
• Opportunity to contribute directly to the growth of multiple online businesses.

We are looking for someone who understands performance marketing beyond running ads someone who can analyze data, identify growth opportunities, and improve campaign profitability.