Performing Marketing Associate

Performance Marketing associate -

Company: Mila Beaut
Location: Gurgaon, Haryana
Department: Marketing
Experience: 47 Years
Employment Type: Full-Time
Reporting To: Head Marketing / Business Head

About Mila Beaut

Mila Beaut is a fast-growing Indian beauty brand focused on making elevated beauty accessible at everyday prices. We are building a strong presence across D2C, marketplaces and retail, with a focus on high-quality, innovative and trend-led beauty products.

Role Overview

We are looking for a Performance Marketing Associate who will own and scale Mila Beaut's digital performance marketing initiatives across paid channels.

The role will be responsible for driving revenue, customer acquisition, ROAS, conversion and overall digital growth, while continuously optimizing campaigns based on data and consumer insights.

The ideal candidate should be highly data-driven, commercially minded and comfortable working in a fast-paced startup environment.

Key Responsibilities

1. Performance Marketing

• Plan, execute and optimize paid digital campaigns across Meta, Google Ads , Instagram ads and other relevant platforms.
• Own campaign budgets, media planning, allocation and performance.
• Drive customer acquisition and revenue while maintaining target CAC, ROAS and ROI.
• Develop full-funnel campaigns covering awareness, consideration, conversion and retention.
• Continuously test audiences, creatives, ad formats, messaging, landing pages and offers.

2. E-commerce Growth

• Drive traffic and conversions for the brand's /e-commerce channels.
• Work closely with the e-commerce team to improve conversion rate, AOV, repeat purchase and customer lifetime value.
• Identify opportunities for growth across product categories, launches, offers and seasonal campaigns.
• Support new product launches through performance-led digital campaigns.

3. Marketplace Marketing

• Support performance marketing initiatives across relevant marketplaces such as Amazon, Nykaa, Myntra, Flipkart and other platforms, as applicable.
• Monitor marketplace advertising performance and optimize spends for profitable growth.
• Coordinate with marketplace/e-commerce teams to improve visibility and sales.

4. Analytics & Reporting

• Monitor key metrics including:
• ROAS
• CAC/CPA
• CTR
• CPC
• CPM
• Conversion Rate
• AOV
• Revenue
• New vs. repeat customers
• Customer Lifetime Value
• Prepare weekly and monthly performance reports with clear insights and action plans.
• Identify campaign trends, performance gaps and opportunities through data analysis.
• Ensure accurate tracking and attribution across campaigns.

5. Creative & Content Collaboration

• Work closely with the Creative, Social Media and Content teams to develop high-performing ad creatives.
• Provide data-backed creative briefs and recommendations.
• Analyze creative performance and identify winning hooks, formats, products and messaging.
• Build a structured creative testing framework.

6. Growth & Experimentation

• Conduct A/B testing across audiences, creatives, offers and landing pages.
• Identify emerging digital platforms and performance opportunities.
• Stay updated on changes in Meta, Google, marketplace advertising and digital marketing trends.
• Develop innovative strategies to improve acquisition efficiency and scale.

Key Performance Indicators (KPIs)

• Revenue generated through paid marketing
• ROAS / ROI
• Customer Acquisition Cost (CAC)
• Cost per Acquisition (CPA)
• Conversion Rate
• Paid traffic growth
• New customer acquisition
• Repeat customer contribution
• Average Order Value (AOV)
• Campaign profitability
• Creative testing and optimization
• Marketing budget utilization

Required Skills & Experience

• 47 years of experience in Performance Marketing / Digital Marketing / Growth Marketing.- Preferred working in product based company only
• Strong hands-on experience with Meta Ads , Google Ads, Instagram Ads .
• Experience in , e-commerce, consumer brands or beauty/fashion/lifestyle will be preferred.
• Strong understanding of customer acquisition funnels and digital analytics.
• Experience managing significant monthly advertising budgets.
• Strong analytical and problem-solving skills.
• Good understanding of attribution, tracking and conversion optimization.
• Ability to interpret data and convert insights into actionable business decisions.
• Strong communication and stakeholder-management skills.
• Comfortable working in a fast-paced, high-growth startup environment.

Preferred

• Experience with beauty, cosmetics, fashion, FMCG or other consumer brands.
• Experience with Shopify / GA4 / Google Tag Manager / Meta Business Manager.
• Experience with marketplace advertising.
• Experience working with creative teams and influencer/creator-led campaigns.
• Strong understanding of Indian digital consumer behaviour.