Performing Marketing Associate

Role & responsibilities

• Campaign Management: Build, launch, and manage paid campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic platforms.
• Optimization & Testing: Conduct continuous A/B testing on ad creatives, copy, audience targeting, and landing pages to improve conversion rates.
• Data Analysis & Reporting: Monitor daily performance metrics, track campaign KPIs, and build dashboards to present actionable insights to stakeholders. [
• Budget Allocation: Manage and optimize media spend allocations to ensure maximum efficiency and profitability per campaign.
• Cross-Functional Collaboration: Work alongside creative, content, and product teams to design high-converting marketing assets

Preferred candidate profile

• Experience: Proven hands-on experience managing paid digital ad campaigns and performance budgets.
• Analytical Skills: Strong ability to interpret complex data sets, calculate metrics (CPA, ROAS, CTR, CLV), and troubleshoot performance dips.
• Tool Proficiency: Familiarity with advertising managers and analytics platforms like Google Analytics, Google Tag Manager, and Meta Ads Manager.
• Certifications: Industry credentials such as Google Ads Search/Display Certification or Meta Blueprint are a plus.
• Education: Bachelors degree in Marketing, Business, Communications, or a related quantitative field.

Perks and benefits

CTC upto 6 Lakhs PA