Performance Strategist (Demand Gen) (Performance Marketing)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Strategist (Demand Gen) (Performance Marketing) based in Canada.

This role offers the opportunity to shape demand generation strategies for ambitious technology brands through data-driven performance marketing. You will act as a strategic partner, helping organizations build scalable growth engines that generate qualified pipeline and long-term business impact. The position combines hands-on campaign expertise with strategic leadership, team development, and client partnership. You will work across multiple channels, leveraging analytics, experimentation, and optimization frameworks to improve marketing performance. This role is ideal for a performance marketer who sees demand generation as a business growth driver, not just a channel execution function. You will collaborate with talented teams in a remote-first environment focused on innovation, accountability, and continuous improvement.

Accountabilities:: As a Performance Strategist, you will lead strategic initiatives that improve performance marketing outcomes, strengthen client relationships, and elevate team capabilities. You will balance strategic leadership with hands-on execution to ensure campaigns deliver measurable business results.

Develop and execute demand generation strategies across full-funnel performance marketing programs, aligning campaigns with client growth objectives.

Lead research, media planning, strategic roadmaps, and optimization initiatives across complex marketing accounts.

Manage and optimize multi-channel campaigns across platforms such as Google Ads, Meta, YouTube, LinkedIn, TikTok, programmatic platforms, and other digital channels.

Analyze campaign performance, identify growth opportunities, and provide actionable recommendations based on data and business objectives.

Build strong relationships with clients and stakeholders through strategic discussions, performance reviews, and ongoing communication.

Mentor and support team members by providing coaching, feedback, training, and guidance to improve marketing expertise.

Establish best practices, processes, and operational improvements that enhance project delivery and team performance.

Collaborate with cross-functional teams to improve workflows, resource allocation, and overall marketing effectiveness.

Requirements:

The ideal candidate is an experienced performance marketing professional with strong analytical capabilities, strategic thinking, and a proven ability to manage complex campaigns and client relationships.

Proven experience planning, executing, and optimizing multi-channel performance marketing campaigns with significant monthly media budgets.

Strong background in demand generation, paid media strategy, and full-funnel marketing approaches.

Experience managing campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, TikTok, LinkedIn, or similar channels.

Advanced analytical skills with experience using tools such as Google Sheets, Excel, Google Data Studio, Tableau, or other business intelligence platforms.

Experience forecasting, pacing, reporting, and connecting marketing performance metrics to broader business goals.

Demonstrated ability to manage senior client relationships, lead strategic conversations, and communicate complex marketing concepts clearly.

Experience mentoring junior team members, providing strategic direction, and helping others grow professionally.

Strong understanding of marketing measurement concepts, including attribution, incrementality, KPI selection, and business economics.

Ability to thrive in a remote-first environment with strong collaboration, ownership, and communication skills.

Benefits:

Competitive compensation package ranging from $83,000 to $100,000 CAD , with starting compensation between $83,000 and $92,000 CAD , plus benefits.

Comprehensive health, dental, and paramedical coverage.

Flexible remote-first work environment with adaptable working hours.

Paid vacation and wellbeing time.

Career development support, coaching opportunities, and professional growth resources.

Opportunity to work with high-growth technology brands and impactful marketing programs.

Collaborative culture focused on curiosity, accountability, experimentation, and continuous learning.

Inclusive workplace environment committed to diversity and equal opportunity.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1