Performance Specialist

We are looking for a strategic and performance-driven Digital Marketing Lead with 5+ years of experience in managing large-scale digital campaigns and driving business growth. The ideal candidate should have expertise in Performance Marketing, Lead Generation, PPC, Organic Growth, and ROI-focused campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and YouTube. Strong analytical skills, team leadership, client management, and experience in a fast-paced agency environment are essential. 

Qualifications

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
•  Drive lead generation, customer acquisition, and ROI-focused campaigns while managing budgets, audience targeting, retargeting, and conversion optimization.
•  Develop and implement integrated paid and organic growth strategies in collaboration with SEO, Content, Social Media, and PR teams.
• Monitor campaign performance, analyze data, track KPIs, and prepare reports, dashboards, and actionable insights for optimization.
•  Utilize tools such as Google Analytics (GA4), Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, SEMrush, Ahrefs, and Hotjar for campaign management and reporting.
•  Lead client communications, manage multiple accounts, mentor team members, and identify new growth opportunities and digital marketing trends.

Skills Required: 

• Google Ads, Meta Ads, LinkedIn Ads & YouTube Ads
• Performance Marketing & Lead Generation
• SEO, Organic Growth & Conversion Optimization
• GA4, GTM, SEMrush, Ahrefs & Hotjar
• Analytics, Reporting & Data-Driven Decision Making
• Client Handling, Communication & Team Management