Performance & Social Media Marketing Executive

Job Title: Performance & Social Media Marketing Executive

Location: Bangalore, Karnataka (On-site)

Employment Type: Full-time

Compensation: ₹25,000 – ₹35,000 / month

Contact: [HIDDEN TEXT] | [phone removed]

About the Role

We are seeking an ambitious, data-informed Performance & Social Media Marketing Executive to join our team on-site in Bangalore. In this role, you will bridge the gap between creative storytelling and paid performance—spearheading our organic Instagram and Facebook growth while managing and optimizing direct-response ad campaigns to deliver measurable business returns.

If you understand what hooks audiences on short-form video, know how to interpret ad metrics inside Meta Ads Manager, and thrive on driving tangible growth, this role is for you.

Key Responsibilities

• Paid Campaign Execution: Set up, monitor, and optimize daily ad campaigns on Meta Ads Manager (Instagram & Facebook), focusing on ROAS, CPA, and lead/conversion velocity.
• Creative Engine & Direct-Response Content: Conceptualize, shoot, and edit short-form direct-response video ads, reels, and promotional creatives using mobile/desktop editing tools.
• Organic Channel Consistency: Maintain a regular organic posting schedule across Instagram and Facebook; handle community engagement (DMs and comments) to build brand loyalty.
• Promotions & Seasonal Launches: Plan and execute integrated social and ad campaigns around festivals, product drops, and seasonal promotional sales.
• Analytics & Performance Reporting: Track and report core funnel metrics using Meta Ads Manager, Google Analytics, and organic platform insights to continually refine creative strategy.
• Search & Growth Exploration: Support search visibility initiatives (SEO keywords and basic Google Search/PPC setup) as brand requirements expand.

What We Expect

• Experience: 2–4 years of hands-on experience running Meta Ads and managing brand social accounts.
• Media Buying Skills: Practical knowledge of Meta Ads Manager (campaign objectives, custom/lookalike audiences, pixel tracking, and budget allocation).
• Content Creation Skills: Ability to rapidly script, shoot, and edit short-form videos using tools like CapCut, VN, Premiere Pro, or Canva.
• Analytical Mindset: Comfortable reading dashboards, evaluating CTR, CPC, CPA, and ROAS, and making data-backed creative adjustments.
• Work Arrangement: Full-time, on-site at our Bangalore office.

How to Apply

Submit your CV along with a portfolio or dashboard case summary (e.g., links to content/reels you produced or an overview of ad campaigns/results you helped run).