Performance Marketing

Company Description Imarticus Learning Pvt Ltd is a professional education and training company focused on developing job-ready skills for individuals and teams across industries such as analytics, finance, technology, and management. The organization collaborates with industry experts and leading companies to design programs that align with current market requirements. Imarticus combines classroom instruction, online learning, and experiential projects to deliver practical, outcome-based education. The company is committed to career advancement for learners through placement support, mentorship, and continuous upskilling opportunities.

Role Description This is a full-time, on-site Performance Marketing role based in Thane. The role involves planning, executing, and optimizing digital campaigns across channels such as search, social media, display, and other paid media platforms to drive leads, conversions, and brand visibility. Day-to-day responsibilities include monitoring campaign performance, analyzing data, preparing reports, and making data-driven adjustments to improve ROI and customer acquisition costs. The individual will collaborate closely with sales, product, and content teams to align marketing strategies with business goals, refine targeting, and enhance customer journeys. The role also includes conducting market and competitor analysis, testing new performance marketing initiatives, and ensuring consistent brand communication across campaigns.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact effectively with internal teams and prospective learners.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, define target segments, and plan performance campaigns.
• Candidates should possess Sales-related skills to understand funnels, conversion metrics, and collaborate on lead nurturing and revenue growth.
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and campaign optimization is highly beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience is preferred.
• Strong analytical and quantitative abilities, including proficiency in Excel or similar tools for performance tracking and reporting.
• Ability to work on-site in Thane, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.

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