Performance Marketing

Company Overview

Meals on Me is a leading healthy meal plan subscription company committed to delivering nutritious, high-quality, and delicious meals to our customers. We are driven by innovation, quality, and customer satisfaction, continuously redefining convenience and wellness in the food industry.

Role Overview

We are looking for a results-driven App Growth Specialist to drive installs, reduce CAC, and scale revenue for our mobile app. The ideal candidate should have strong experience in performance marketing, user acquisition, and conversion optimization, with a solid understanding of the UAE market dynamics.

Key Responsibilities

User Acquisition & Scaling

• Plan, execute, and optimize app install campaigns across Meta, Google App Campaigns (UAC), and TikTok Ads

• Continuously scale campaigns while maintaining target CAC

Performance Optimization

• Monitor and improve CPI, CAC, and ROAS

• Run A/B tests on audiences, creatives, and funnels

Funnel & Conversion Optimization

• Improve App Store & Play Store conversion rates (ASO basics)

• Optimize landing pages and onboarding flow

• Collaborate with product team to improve in-app conversion

Analytics & Tracking

• Work with tools like AppsFlyer / Adjust

• Analyze user cohorts, retention, and LTV

• Build reports and actionable insights

Retargeting & Lifecycle Marketing

• Set up retargeting campaigns across channels

• Improve user retention and reduce churn

• Plan re-engagement strategies

Creative Strategy

• Develop UGC-style videos and ad creatives

• Continuously test and iterate messaging

DSP / Programmatic (Good to Have)

• Experience with DV360, The Trade Desk

• Use DSPs for retargeting and audience expansion

Requirements

Must Have

• 3–5 years experience in app growth / performance marketing

• Proven track record of scaling app installs and improving CAC

• Strong experience with Meta & Google App Campaigns

• Experience in UAE/GCC market

Good to Have

• Experience with subscription-based apps

• DSP/programmatic advertising experience

• Familiarity with Firebase, Mixpanel

• Basic ASO knowledge

Key Skills

• Data-driven decision making

• Analytical and problem-solving skills

• Understanding of mobile attribution and funnels

• Budget management and scaling

KPIs / Success Metrics

• CPI

• CAC

• ROAS

• Day 7 / Day 30 retention

• LTV

Ideal Candidate Profile

Understands UAE market dynamics, can launch and test quickly, and focuses on business impact rather than just channel performance.