Performance Marketing

Job Title: Performance and Paid Ads Manager – B2B Marketing

Experience: 3–4 years (B2B focused)

Department: Marketing

At Zyeta, we design and build transformative workplaces that align with the needs of modern businesses and their people. As a rapidly growing workplace design and build firm, we're looking for a performance-driven Paid Ads Manager to elevate our brand presence and lead generation through strategic ad campaigns on LinkedIn and Google.

You will be responsible for planning, executing, optimizing, and reporting on paid ad campaigns focused on B2B decision-makers and driving quality leads to the business.

Key Responsibilities:

• Plan and execute targeted ad campaigns on LinkedIn and Google Ads to drive traffic, lead generation, and brand visibility.
• Build B2B-specific campaigns, audience segments, and keyword strategies aligned with our ICP (Ideal Customer Profile).
• Set up and manage ad funnels: awareness, consideration, and conversion stages.
• Monitor, analyze, and report campaign performance using Google Analytics, LinkedIn Campaign Manager, and other relevant tools.
• Optimize campaigns for CTR, conversion rate, and ROI.
• Collaborate with the creative and content team to develop compelling ad copies, creatives, and landing pages.
• Implement conversion tracking, remarketing strategies, and A/B testing.
• Stay updated with platform changes, trends, and competitor activities.
• Recommend and manage ad budgets efficiently for maximum output.

Key Skills & Qualifications:

• Proven experience (3–4 years) in B2B paid advertising, specifically LinkedIn and Google Ads.
• Strong understanding of performance marketing, funnel strategy, and audience behavior.
• Familiarity with Google Tag Manager, Analytics, UTM tagging, and CRM integrations.
• Experience in A/B testing, campaign performance reporting, and optimization strategies.
• Creative eye for ad copies and ability to coordinate with design and content teams.
• Strong communication and data-driven decision-making skills.