Performance Marketing

Key Responsibilities:

• Campaign Planning & Execution:

• Plan, execute, and optimize Google Search campaigns focused on lead generation
• Manage and scale App Campaigns (UAC) for installs and in-app conversions
• Conduct in-depth keyword research, audience segmentation, and competitor analysis

• Performance Optimization:

• Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates
• Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting
• Identify performance gaps and implement data-driven improvements

• Tracking & Analytics:

• Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and AppsFlyer
• Ensure accurate conversion tracking, attribution modeling, and funnel analysis
• Build dashboards and generate regular performance reports with actionable insights

• Collaboration & Strategy:

• Work closely with design, product, and content teams to improve creatives and landing page performance
• Align with business and sales teams to ensure high-quality lead generation and conversion outcomes
• Stay updated with the latest trends, tools, and best practices in performance marketing

Requirements:

• Experience:

• Minimum 2 years of experience in performance/digital marketing
• Proven experience in Google Search campaigns (lead generation)
• Hands-on experience with App Campaigns (UAC) for installs and conversions
• Track record of optimizing campaigns for CPL, CPA, and ROI

• Skills:

• Proficiency in Google Ads (Search + App Campaigns)
• Strong understanding of keyword research, targeting, and bidding strategies
• Experience with Google Analytics, GTM, Firebase/Appsflyer
• Ability to analyze data and optimize campaign performance
• Basic understanding of A/B testing and conversion tracking

• Education:

• Bachelor's degree in Marketing, Business, or a related field
• Google Ads/Analytics certifications are a plus
• Ability to work in a fast-paced environment and manage multiple campaigns