Performance Marketing

Role: Performance Marketing

Experience- 10-15 Years (In Performance Marketing)

Location- Gurugram

Qualification- Full-time MBA(Mandatory)

Industry Preferred- Fin tech/Ed Tech/Travel and Mobility/ Healthcare/Internet/Gaming/D2C/Banking.

Key Responsibilities

Performance & Media Strategy

• Own full-funnel paid media strategy and execution across Meta, Google (Search/PMax/Shopping), and other digital media networks.
• Drive budget allocation decisions based on RoAS, CAC, LTV and contribution margin.
• Build and govern MMM / incrementality measurement to navigate signal loss from privacy and platform changes.

Creative & Growth Systems

• Run a high-velocity creative testing pipeline (always-on test / scale / retire cadence) across UGC, video and static formats.
• Partner with brand/creative teams to ensure performance creative doesn't erode brand equity.

Emerging Channels

• Build visibility strategy for AI-led discovery surfaces (ChatGPT, Perplexity, Google AI Overviews / GEO) as a new acquisition channel.
• Evaluate and pilot AI-native bidding/automation tools, with judgment on when to override algorithmic decisions.

Data & Team Leadership

• Own performance marketing analytics stack (Adobe Analytics, GA4, attribution, dashboards) and translate it into leadership-ready business cases.
• Lead and upskill an in-house team plus manage agency partners; set the org's AI-and-data fluency bar.
• Collaborate with retention/CRM to ensure acquisition and lifecycle strategy are managed against one blended CAC/LTV view

Required Skills & Experience

Must-have

• 10+ years in performance/digital marketing, with at least 3 years owning D2C paid media at meaningful scale
• Proven ownership of P&L-linked media metrics: CAC, LTV, contribution margin able to defend budget in front of finance, not just marketing leadership
• Hands-on expertise across Meta Ads, Google Ads (Search/PMax/Shopping), and at least one programmatic/CTV platform.
• Working knowledge of MMM/incrementality testing and modern attribution under privacy constraints.
• Strong analytics fluency GA4, dashboarding tools (Looker/Power BI), enough SQL to self-serve data.
• Experience managing AI-native/automated bidding systems (Advantage+, Pmax, Search)
• Exposure to first-party data/CDP strategy as third-party signal degrades.
• Early experience with GEO / AI-search visibility — genuinely differentiating in 2026 candidate pools.
• Experience running high-throughput creative/UGC testing systems rather than ad-hoc creative requests.

Leadership

• Experience managing a hybrid in-house + agency team structure.
• Insights driven Management presentation for CXO/business leadership (commercials + marketing KPIs)