Performance Marketing Team Lead

Digital Marketing Manager (Performance & Lead Generation)
Company Overview: Circolife is a pioneering climate-tech company offering IoT-enabled, 5-star energy-efficient AC units to B2B clients (offices, F&B, gyms) via a subscription model. We help businesses save up to 30% on electricity while eliminating capital expenditure. Join us to drive sustainable growth!
Job Details
FieldValueExperience Required3 to 5 yearsLocationThane / HybridReports ToHead of Marketing / CEORole Summary
We are seeking a highly analytical and results-driven Digital Marketing Manager to take complete ownership of all paid digital advertising and B2B lead generation efforts. This role is critical for driving measurable business growth by securing high-quality Marketing Qualified Leads (MQLs) for the Sales team, optimizing Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).
Key Responsibilities

• Develop and execute paid advertising strategies across Google Ads, Meta Ads, and LinkedIn Ads for B2B lead generation.
• Manage external creative and media agencies and ensure timely delivery of campaign assets.
• Own and optimize advertising budgets to maximize ROAS and achieve CPL targets.
• Collaborate on ad creatives and copy with internal and external stakeholders.
• Own MQL quantity and quality aligned with SQL criteria.
• Optimize landing pages, lead forms, and digital funnels through CRO initiatives.
• Ensure CRM and marketing automation integrations for seamless lead flow.
• Track KPIs including CPL, CTR, CPA, ROAS, and conversion rates.
• Analyze campaign performance using GA4 and platform dashboards.
• Prepare forecasts and budget projections.

Required Skills & Qualifications

• 35 years of hands-on performance marketing experience with B2B lead generation.
• Expertise in Google Ads and LinkedIn Ads.
• Experience managing creative/media agencies.
• Strong knowledge of GA4, Google Tag Manager, and campaign analytics.
• Experience in B2B, SaaS, subscription businesses, or high-value sales cycles preferred.
• Excellent analytical, communication, and project management skills.