Performance Marketing Team Lead

Location: Chennai | Work Mode: Hybrid | Experience: 4+ Years

About the Role

We are looking for an experienced Performance Marketing Manager with a strong background in B2B Lead generation and paid media, with hands-on expertise across LinkedIn Ads, Meta Ads and Google Ads

The ideal candidate should understand that performance marketing is not just about generating leads, it is about generating high-quality leads that convert into MQLs, SQLs, opportunities and revenue.

You will take ownership of campaign strategy, execution, optimization, analytics, reporting and performance improvement across multiple paid-media platforms.

Key Responsibilities

Roles & Responsibilities – Performance Marketing

• Develop and execute integrated performance marketing strategies aligned with client business objectives.
• Plan, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display & Programmatic platforms.
• Drive lead generation and customer acquisition while optimizing campaigns for conversions, ROAS, lead quality, and cost efficiency.
• Develop channel-wise media plans, campaign strategies, and budget allocations based on business goals.
• Analyze the marketing funnel to identify opportunities for improving CTR, CPL, conversion rates, MQLs, SQLs, and overall campaign performance.
• Build scalable lead generation and acquisition frameworks across different industries and business models.
• Conduct A/B testing and experimentation across audiences, creatives, messaging, landing pages, and campaigns.
• Monitor campaign performance and convert marketing data into actionable insights and optimization strategies.
• Create performance dashboards and reports and present key insights to clients and internal stakeholders.
• Manage campaign calendars, launch schedules, budgets, and execution timelines to ensure timely delivery.
• Collaborate with Design, Content, Video, Sales, and Account Management teams for seamless campaign execution.
• Review campaign setups, troubleshoot performance issues, and ensure accurate tracking and implementation.
• Mentor junior performance marketers and support team capability building and best-practice adoption.
• Explore and implement emerging digital marketing tools, automation, and AI solutions to improve campaign efficiency.

Must-Have Requirements

• 4+ years of hands-on performance marketing experience.
• Strong experience in B2B marketing and B2B lead generation.
• Strong hands-on expertise in LinkedIn Ads.
• Strong hands-on experience with Google Ads.
• Hands-on experience managing Meta Ads campaigns.
• Proven experience generating high-quality B2B leads, not just maximizing lead volume.
• Strong understanding of CPL, CAC, CTR, CPC, CPA, CVR, ROAS, MQL, SQL and pipeline metrics.
• Experience with GA4, Google Tag Manager, conversion tracking and UTM parameters.
• Strong understanding of full-funnel performance marketing.
• Strong analytical, reporting and problem-solving skills.
• Experience working closely with sales/business-development teams.
• Ability to independently analyse campaign data and make optimization decisions.

Preferred Qualifications

• Experience in Digital Marketing Agencies, B2B SaaS, technology, consulting, professional services, enterprise or advertising businesses.
• Experience running ABM (Account-Based Marketing) campaigns.
• Experience managing multi-channel paid-media campaigns.
• Familiarity with HubSpot, Salesforce or other CRM platforms.
• Experience with international B2B campaigns.
• Experience managing significant monthly advertising budgets.
• Google Ads, Meta or LinkedIn certifications are an advantage.

What We're Looking For

We are looking for a hands-on, data-driven performance marketer who can demonstrate measurable business impact.

The right candidate should be able to demonstrate:

✓ Campaigns they have personally managed

✓ Monthly advertising budgets handled

✓ Experience across LinkedIn, Google and Meta Ads

✓ Improvement in CPL, CAC, conversion rate or ROAS

✓ Number and quality of MQLs/SQLs generated

✓ Contribution to qualified sales pipeline

✓ Experience scaling successful campaigns

✓ Ability to work with sales and creative teams