Performance Marketing Specialist

Role Overview:

We are looking for a Performance Marketing Specialist who can independently manage and optimize paid acquisition campaigns, with a strong focus on Google Ads. The ideal candidate should be comfortable working with campaign-level data as well as post-install/product data using Singular and Mixpanel.

This role requires a combination of performance marketing execution, analytical thinking, experimentation, and close collaboration with Product and Creative teams to improve acquisition efficiency and user quality.

Key Responsibilities:

- Google Ads: Plan, launch, manage, and optimize campaigns with a strong focus on acquisition efficiency and scale.

- Campaign Optimization: Monitor budgets, bids, targeting, creatives, keywords where applicable, and campaign-level performance.

- Performance Analysis: Track and analyze CPC, CPM, CTR, CPA, CAC, ROAS, conversion rate, and other acquisition KPIs.

- Attribution: Use Singular to evaluate campaign performance, attribution, source-level results, and user acquisition trends.

- Product Analytics: Use Mixpanel to analyze funnels, cohorts, retention, activation, conversion, and user behaviour after acquisition.

- Growth Experiments: Identify opportunities, design A/B tests, evaluate results, and implement learnings.

- Creative Collaboration: Work with the Creative team to develop and iterate on performance-driven creatives and messaging.

- Cross-functional Collaboration: Partner with Product, Analytics, and other teams to improve the quality and efficiency of acquired users.

- Reporting: Prepare clear performance reports and communicate insights, challenges, and optimization opportunities.

Required Qualifications:

- 2 - 4 years of professional experience in Performance Marketing, User Acquisition, or Growth Marketing.

- Minimum 2 years of hands-on Google Ads experience is mandatory.

- Hands-on experience with Singular for attribution and campaign performance analysis.

- Hands-on experience with Mixpanel for funnels, cohorts, retention, conversion, and user behaviour analysis.

- Strong understanding of performance marketing metrics including CAC, CPA, ROAS, CTR, CPC, CPM, and retention.

- Experience with consumer apps, mobile products, or digital products is preferred.

- Strong analytical ability with a structured approach to identifying performance issues and growth opportunities.

- Ability to work independently, take ownership, and make decisions based on data.

What We Look For:

- Strong ownership of campaign performance rather than only campaign execution.

- Ability to connect ad-level performance with downstream product metrics.

- Comfort working with numbers, dashboards, attribution data, and experimentation.

- A continuous optimization mindset with strong attention to detail.

- Ability to work in a fast-paced environment with high ownership and quick execution.