Performance Marketing Specialist

About us: We're a growing healthcare company with a portfolio of direct-to-consumer brands and healthcare services making a real impact on people's lives. As we scale, we're looking to add more depth and expertise to our creative in-house capabilities in order to strengthen our brand story-telling, and deliver exceptional campaigns.

We are looking for a Performance Marketing Specialist with hands-on experience in running and scaling digital acquisition campaigns for a D2C business.

The ideal candidate should have strong expertise in Meta Ads and Google Ads, a data-driven mindset, and a proven ability to optimize campaigns for revenue, CAC, ROAS and customer acquisition. Experience in D2C is a must.

Key Responsibilities:

• Plan, execute and optimize campaigns across Meta Ads, Google Ads and other paid channels.
• Own key metrics including CAC, ROAS, CPL, CTR, CVR and revenue.
• Manage and optimize campaign budgets for profitable growth.
• Analyze the customer funnel and identify opportunities to improve conversions.
• Conduct A/B testing across audiences, creatives, ad copies and landing pages.
• Work with creative, content and e-commerce teams to develop high-performing campaigns.
• Track performance and share actionable insights through regular reports.

Requirements:

• 3-4 years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Prior experience in D2C/e-commerce is a must.
• Experience in nutraceutical, health & wellness or FMCG is a plus.
• Strong analytical skills and understanding of CAC, ROAS, AOV, LTV and conversion funnels.
• Proficiency in Excel/Google Sheets and GA4.
• Ability to independently manage campaigns from strategy to execution and optimization.