Performance Marketing Specialist

Job Summary

Job Description - Performance Marketing Specialist Experience: 3-4 Years Department: Digital Marketing About the Role We are looking for a data-driven Performance Marketing Specialist with 3-4 years of experience in managing paid campaigns across multiple digital platforms. The ideal candidate should be skilled in campaign strategy, audience targeting, AI-powered optimization, analytics, and lead generation with a strong focus on ROI.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads, LinkedIn Ads, and Remarketing.
• Manage campaign budgets to maximize ROI, ROAS, and lead quality.
• Research target audiences, create custom/lookalike audiences, and perform competitor analysis.
• Set up and manage GA4, GTM, Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking, and UTM tracking for accurate attribution.
• Monitor and optimize campaign performance to improve CTR (Click-Through Rate), CVR (Conversion Rate), CPC (Cost Per Click), CPL (Cost Per Lead), CPA (Cost Per Acquisition), Quality Score, and overall conversions.
• Conduct A/B testing for ad creatives, copy, audiences, bidding strategies, and landing pages.
• Build performance dashboards and reports using Looker Studio and provide actionable insights.
• Use AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, etc.) for audience research, keyword analysis, ad copy, campaign optimization, reporting, and automation.
• Collaborate with SEO, Content, Design, Development, and Sales teams to achieve business goals.
• Stay updated with the latest digital marketing trends, AI tools, and advertising platform updates.

Required Skills

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• UTM Tracking
• Conversion Tracking & Attribution
• Audience Targeting & Remarketing

Qualifications

• 3-4 years of relevant Performance Marketing experience.
• Google Ads, GA4, or Meta Certifications are a plus.

Success Metrics (KPIs)

• Increase Qualified Leads
• Improve CTR & Conversion Rate
• Reduce CPC, CPL & CPA
• Increase ROAS & ROI
• Ensure accurate campaign tracking and timely performance reporting

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.