Performance Marketing Specialist

Performance Marketing Specialist

Location: Hyderabad

Work Model: On-site | 5 days a week

Employment Type: Full-time

Experience: 3+ years

Compensation: 6–10 LPA

Reporting To: Head – Performance Marketing

About the Role

We are looking for a highly analytical, hands-on and results-driven Performance Marketing Specialist to plan, execute and scale paid digital marketing campaigns. You will be responsible for driving lead generation and customer acquisition, improving campaign efficiency and delivering measurable business outcomes.

The role will primarily focus on Google Ads and Meta Ads, with opportunities to work across other digital channels. Our campaigns support businesses across real estate, education and healthcare, with a significant focus on lead generation. This is a hands-on role for someone who enjoys working directly with campaigns, data, tracking and optimisation, not simply reporting on performance.

What You'll Do

• Plan, launch, manage and optimise paid campaigns across Google Ads and Meta Ads

• Manage campaigns across LinkedIn, YouTube and other relevant channels when required

• Drive lead generation and customer acquisition while continuously improving ROI

• Manage advertising budgets and optimise spend across campaigns and audiences

• Track and improve CPC, CTR, CPL/CPA, conversion rates and ROAS

• Analyse campaign and lead performance to identify optimisation opportunities

• Conduct A/B testing across creatives, messaging, audiences and landing pages

• Build and refine audience targeting and segmentation strategies

• Collaborate with content, design and other teams to develop high-performing campaigns

• Translate campaign data into clear, actionable recommendations

Analytics & Tracking

You should be comfortable independently working with:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Meta Ads Manager

• Conversion and event tracking

• Pixels and attribution

• Looker Studio / Data Studio or similar reporting tools

You should be able to independently implement and troubleshoot GA4 and GTM tracking rather than relying entirely on another team for campaign measurement.

What We're Looking For

• 3+ years of experience in performance marketing or digital advertising

• Strong hands-on experience with Google Ads and Meta Ads

• Experience managing meaningful paid-media budgets

• Strong understanding of lead-generation and customer-acquisition funnels

• Practical experience with GA4, GTM and conversion tracking

• Strong analytical skills and ability to translate data into optimisation decisions

• Experience with campaign budgeting, audience segmentation and experimentation

• Strong communication and collaboration skills

• Bachelor's degree in Marketing, Business or a related discipline

Preferred Experience

Experience working in a digital marketing agency environment is strongly preferred.

Candidates with experience managing real estate performance marketing and lead-generation campaigns will have an advantage. Exposure to education or healthcare campaigns is also relevant.

Knowledge of SEO, SEM, CRO and email marketing would be an added advantage.

What Success Looks Like

Success in this role goes beyond clicks and impressions.

We are looking for someone who understands the complete performance journey:

Media Spend → Audience → Leads → Acquisition Cost → Conversion → ROI

You should be comfortable taking ownership of campaign performance and demonstrating the business impact of your work.

When You Apply

We'd love to know:

• Approximate monthly advertising budget you have managed

• Your strongest platforms, particularly Google and Meta

• Industries and campaigns you have worked on

• Lead volumes and CPL/CPA you have achieved

• Examples of campaigns you successfully optimised or scaled

• Your experience implementing GA4, GTM and conversion tracking

Real examples and measurable outcomes matter more to us than a long list of marketing tools.

Joining & Work Location

This is a full-time, on-site role in Hyderabad, working five days per week.

Candidates who can join within 15–30 days will be preferred.

Compensation: 6–10 LPA, depending on relevant experience and demonstrated performance.