Performance Marketing Specialist

Roles and Responsibilities:

1. Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms for lead generation and enrollments.
2. Monitor and analyze campaign performance including CPL, CTR, CPC, conversion rates, lead quality, and ROI; optimize budgets, targeting, creatives, and campaigns accordingly.
3. Conduct audience and competitor research and develop performance marketing strategies aligned with business and enrollment goals.
4. Work closely with the sales team to track lead quality and conversion funnels, identify gaps, and improve marketing-to-sales performance.
5. Manage creatives, ad copies, landing pages, and A/B testing to improve campaign performance and customer journeys.
6. Prepare campaign reports and dashboards using tools such as Google Analytics and advertising platforms, providing actionable insights to management.

Preferred Experience

1. Experience in Education, EdTech, Executive Education, or B2B services.
2. Knowledge of SEO/SEM, landing page optimization, CRM, and marketing automation.

APPLY HERE - https://recruitcrm.io/apply/17902513087340150984qsL