Performance Marketing Specialist

Leading online after-school for kids & teens to learn AI & coding

Job Summary

Performance Marketing Specialist

Role

Marketing

Details

Job type: Full-time

Experience: 1+ years

Visa: US citizenship/visa not required

Location: Bengaluru

What You'll Do

• Manage and own all paid channels to generate a continuous flow of leads
• Execute campaigns across Google Ads, Facebook Ads, YouTube Ads, LinkedIn, remarketing, video marketing, and other performance channels
• Manage monthly marketing budgets of at least lakhs with disciplined ROI tracking
• Strategize and execute lead generation campaigns tailored for India, the US, and select international markets. Own monthly acquisition targets for MQLs and SQLs, driving consistent pipeline growth
• Optimize landing pages for both mobile and desktop users to maximize conversion rates
• Collaborate closely with the business development team to ensure marketing objectives are met
• Plan, monitor, maintain, and report on monthly marketing budgets, performance data, and campaign insights
• Ensure all marketing communications adhere to business and brand guidelines
• Monitor competition and share industry best practices with the team

What We're Looking For

• Hands-on paid marketing expertise: Deep knowledge of Google Ads and Facebook Ads Manager is a must
• Experience: At least 2 years of experience in performance marketing, with proven success running large-scale paid campaigns
• Growth hacker mindset: Strong analytical bent with the ability to find insights, test hypotheses, and optimize relentlessly
• Data fluency: Comfortable using tools like Excel, Google Sheets, and analytics platforms to drive decision-making
• Unmatched enthusiasm: Ability to keep up with the pace of the business and the team

Bonus If You Have

• Experience working in or with global edtech or consumer brands
• Knowledge of marketing automation and CRM tools like LeadSquared, HubSpot, or Salesforce

What's In It For You

• Work closely with top leadership in a high-impact role
• Shape marketing strategy for priority geographies
• High ownership + fast growth environment

Please note that this is an in-person role, with no remote option available.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.