Performance Marketing Specialist

Key Responsibilities

• Develop and manage channel strategies across paid search, paid social, display, and programmatic, continuously evaluating channel performance, budget allocation, and opportunities for growth.
• Plan and execute brand awareness campaigns while measuring their influence on downstream business outcomes.
• Manage programmatic and third-party advertising campaigns.
• Optimize conversion rates across landing pages and campaign experiences in partnership with cross-functional teams.
• Collaborate with Sales and Product Marketing to build integrated campaigns that generate qualified pipelines.
• Build automated dashboards and reporting for SALs, pipeline, and marketing performance.
• Analyze the relationship between brand awareness initiatives, search demand, and pipeline generation.
• Leverage AI to automate repetitive marketing workflows and improve campaign execution efficiency.
• Continuously test new strategies, messaging, audiences, and creative approaches to improve campaign performance.
• Recommend process improvements that increase team productivity and execution quality.
• Own and optimize the overall paid media portfolio across Google Ads, Microsoft Ads (Bing), LinkedIn Ads, programmatic, and other relevant paid channels, ensuring campaigns work together to drive efficient pipeline and revenue growth.
• Analyze paid media performance holistically across channels, identifying opportunities to reallocate budgets, improve efficiency, reduce waste, and increase qualified pipeline.

Qualification Criteria

• 6-7 years of experience in Performance Marketing, preferably within a B2B SaaS organization.
• Strong hands-on experience managing and optimizing paid media campaigns across Google Ads, Microsoft Ads (Bing), LinkedIn Ads, and other relevant paid channels.

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.