Performance Marketing Specialist

Job Summary:

We are looking for a Performance Marketing Specialist with 24 years of hands-on experience in Google Ads, Meta Ads, YouTube Ads, and Lead Generation. The candidate will be responsible for generating high-quality leads and appointment enquiries through paid digital campaigns and optimizing campaigns for better CPL and conversions.

Key Responsibilities:

• Plan, execute, and optimize Google Ads, Meta Ads & YouTube Ads campaigns.

• Manage Search, Performance Max, Display, Video, Lead Generation, WhatsApp, and Remarketing campaigns.

• Generate and optimize high-quality leads for healthcare services.

• Monitor and improve CPL, CPA, CTR, CPC, Conversion Rate & ROAS.

• Conduct keyword research, audience targeting, competitor analysis, and campaign testing.

• Manage advertising budgets and optimize spend.

• Set up and monitor GA4, Google Tag Manager, Meta Pixel & conversion tracking.

• Coordinate with the creative team for performance-focused ad creatives.

• Track lead quality and appointment conversions with the sales/front-office team.

• Prepare regular campaign performance reports.

• Ensure campaigns follow Google & Meta healthcare advertising policies.

Required Skills:

• 24 years of hands-on Performance Marketing experience.

• Strong knowledge of Google Ads & Meta Ads Manager.

• Experience with YouTube Ads and lead-generation campaigns.

• Good understanding of CPL, CPA, ROAS, conversion tracking and optimization.

• Knowledge of GA4, GTM, Meta Pixel and remarketing.

• Strong analytical and problem-solving skills.

Preferred Experience:

Experience in Healthcare, Dermatology, Hair Transplant, Hair & Skin Clinics, Aesthetic Clinics, Medical or Cosmetic Clinics will be preferred.