Performance Marketing Specialist

Performance Marketer (minimum 1.5 year of experience)

Location: In office Gurgaon

Department: Marketing

KEY RESPONSIBILITIES✅ 1. Paid Advertising Strategy & Execution

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, and YouTube Ads.
• Build full-funnel media plans for lead gen, webinars, VSL funnels, and high-ticket call funnels.
• Manage budgets of ₹10L–₹50L per month with clear ROAS and CAC targets.
• Handle A/B testing of creatives, hooks, ad text, audiences, landing pages.

✅ 2. Creative Strategy & Production

• Work closely with creative team to design UGC ads, skit ads, image ads, reels, static creatives, thumbnails, banners.
• Suggest new hooks, angles, and scroll-stoppers based on market insights.
• Use data to identify winning creative patterns and build high-performance ad variations.

✅ 3. Funnel Performance Management

• Optimize the entire journey from ad → landing page → lead → call → sale.
• Reduce CPL, improve CTR, boost CVR across all top, mid, and bottom-funnel assets.
• Collaborate with funnel team to improve user experience, VSL watch rate, call-booking rate, and checkout conversions.

✅ 4. Advanced Analytics & Reporting

• Take complete ownership of daily, weekly, and monthly dashboards.
• Track cost per lead, cost per booking, cost per sale, lead quality score, show-up rates, and revenue attribution.
• Use tools like Google Analytics 4, Meta Ads Manager, Google Tag Manager, Mixpanel, UTM tracking systems.
• Identify bottlenecks and recommend clear solutions backed by data.

✅ 5. Audience Research & Targeting

• Build audience clusters using:
• behavioral and interest segments
• custom audiences
• lookalike audiences
• Meta's Advantage+ automation
• Conduct deep market research to understand consumer psychology, pain points, and trends.

✅ 6. Conversion Rate Optimization (CRO)

• Optimize landing pages, ad creatives, and funnels using:
• heatmaps
• scroll depth
• event tracking
• split testing
• Reduce drop-offs and improve the quality of conversions at every stage.

✅ 7. Lead Quality & Sales Alignment

• Ensure lead quality meets the sales team's booking and conversion targets.
• Work closely with setters and closers to understand feedback loops and refine campaigns.
• Maintain consistent communication with the Marketing Head.

✅ 8. Budget Ownership & Forecasting

• Create accurate weekly/monthly media forecasts.
• Control overspending and maximize ROI across campaigns.
• Proactively identify scale opportunities in India + GCC markets.

REQUIRED SKILLS

• Advanced Meta Ads, Google Ads, YouTube Ads expertise
• Strong funnel understanding (VSL, webinar, call funnels, SLO models)
• Proficiency with GA4, GTM, Looker Studio, Mixpanel
• Strong copywriting sense for hooks, angles, and ad structures
• Ability to scale budgets profitably
• Deep understanding of consumer psychology and digital behavior
• Fast execution + problem-solving abilities
• Experience in health, wellness, or coaching industry is an added advantage

WHO SHOULD APPLY

• Someone who has managed minimum ₹1 Cr+ ad spend annually
• Someone obsessed with numbers, optimization, and revenue
• Someone who understands both creative + data sides of marketing

Someone comfortable working in a founder-driven, fast-paced environment