Performance Marketing Specialist

Location: Bandra West, Mumbai

Employment Type: Full-Time

Experience: 1–3 Years

About bookvenuez

BookVenuez is a venue discovery and booking platform that helps customers find the right venues for weddings, corporate events, conferences, parties, celebrations, and other occasions.

We are building a platform that makes venue discovery and booking simpler, faster, and more convenient for customers while helping venue partners reach the right audience and generate more business.

About the Role

The ideal candidate should be hands-on with Meta Ads, Google Ads, and SEO, understand lead-generation funnels, and be comfortable making data-driven decisions to improve both paid and organic performance.

This is a performance-driven role where success will be measured by lead quality, cost of acquisition, organic growth, conversions, and overall marketing ROI.

Key Responsibilities

Performance Marketing – Google & Meta Ads

• Plan, launch, manage, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop lead-generation campaigns for venue bookings, corporate events, weddings, conferences, parties, and other event requirements.
• Conduct audience research, competitor analysis, keyword research, and market research.
• Manage campaign budgets and optimize spending to achieve better CPL, CPA, CTR, conversion rate, and ROAS.
• Create and test different audiences, ad copies, creatives, offers, CTAs, and campaign structures.
• Run A/B testin to identify high-performing campaigns, audiences, creatives, and messaging.
• Monitor campaign performance regularly and take corrective action when required.
• Work closely with the sales and business development team to understand lead quality and improve lead-to-booking conversion.
• Track the complete marketing funnel from ad → enquiry → qualified lead → booking.
• Identify drop-off points and suggest improvements to landing pages, lead forms, WhatsApp journeys, and conversion funnels.
• Identify opportunities to scale successful campaigns while controlling acquisition costs.
• Bonus if you can work with Youtube ads, Taboola and other advertising platforms

SEO – Organic Growth

• Conduct keyword research, competitor analysis, and search intent analysis to identify relevant keywords and growth opportunities.
• Optimize website pages, venue/category pages, landing pages, titles, meta descriptions, headings, URLs, internal links, and other on-page SEO elements.
• Develop SEO strategies around high-intent searches related to venues, weddings, corporate events, conferences, parties, banquet halls, hotels, and event spaces.