Performance Marketing Specialist

Role Overview

We are looking for a hands-on Performance Marketing Specialist to manage Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You will be responsible for the complete campaign process-from planning and setup to daily optimisation, reporting, and scaling. We need someone focused on generating measurable results such as sales, leads, ROAS, and lower CPA.

Key Responsibilities

• Plan, launch, and optimise Google Ads and Meta Ads campaigns for international clients.
• Manage Google Search, Display, Shopping, and Performance Max campaigns.
• Manage Facebook and Instagram advertising campaigns.
• Develop paid advertising strategies focused on ROI, ROAS, profitability, and scalable growth.
• Conduct keyword research, competitor analysis, audience targeting, bid optimisation, and ad copy creation.
• Monitor campaign budgets and performance daily.
• Prepare weekly and monthly reports with clear insights and recommended actions.
• Run A/B tests on ad copy, creatives, audiences, and landing pages to improve conversions.
• Set up and manage conversion tracking, remarketing, and attribution using GA4, GTM, and Meta Pixel.
• Coordinate with the technical and analytics teams when required.
• Use tools such as Claude AI, ChatGPT, Gemini, or similar platforms for campaign research, analysis, ad copy, reporting, and workflow automation.

Must-Have Requirements

• Minimum 2 years of hands-on experience managing Google Ads and Meta Ads.
• Proven campaign results supported by case studies or performance metrics.
• Experience managing international e-commerce or service-based client accounts.
• Strong knowledge of GA4, Google Tag Manager, Meta Business Suite, Meta Pixel, and Google Ads Editor.
• Good understanding of ROAS, ROI, CPA, CPC, CTR, Quality Score, conversion rate, and attribution windows.
• Practical experience using AI tools in day-to-day performance marketing work.
• Ability to manage multiple campaigns and client accounts simultaneously.
• Strong analytical and problem-solving skills.
• Clear written and verbal English communication for reports and client updates.
• Ability to work independently in a fast-paced, results-focused environment.