Performance Marketing Specialist

Sr Performance Marketing Specialist | 2 -3 Years |

Position Summary :

• We are looking for an analytically minded Specialist/ Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimizing campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus.
• We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas :

• Execute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools.
• Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
• Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
• Manage ad tech vendors to execute campaigns.
• Mentor junior team members.
• Experience with ad serving solutions, tag management, and operations is a strong plus.
• Proven record of managing multiple projects at once.

Skills :

● 2.5 - 3+ years of experience working in media technology platforms.

● Demonstrates understanding of marketing funnels and media planning.

● Working knowledge of Syndicated tools (GA, GDS, GTM, ComScore and etc.)

● Understanding of optimization platforms & trafficking platforms

● Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

● Team player

● Thinks Strategically

● In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus