Performance Marketing Specialist
Crezvatic · Mumbai · onsite · Posted 41d ago
Undisclosed3–6 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
We are looking for a motivated, experienced paid media specialist to plan, run and scale campaigns across Google, Meta and LinkedIn for our clients. You should know digital inside out, be genuinely analytical, and be able to explain your numbers to a client without hiding behind jargon.
What you will do
- Build campaign strategy with the team and the client, tied to real business goals
- Research audiences, keywords, demographics and interests before a rupee is spent
- Set campaigns up end to end: ad groups, targeting, bidding and tracking
- Write ad copy and brief creative that earns the click
- Watch CTR, conversion rate and ROAS, and optimise against them
- Run A/B tests on creative, landing pages and targeting, then act on what wins
- Manage budgets and pacing so spend protects ROI
- Set up conversion tracking and report results clearly to clients
- Run several accounts at once without letting any of them drift
- Keep up with platform changes and bring new features into the account
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Campaignconversion rateConversion TrackingCampaign StrategyResearchPaid MediaPerformance MarketingmarketingBidding