Performance Marketing Specialist

Performance Marketing Specialist

Location: Ahmedabad, Gujarat (On-site)

Experience: 2 - 4 years

Salary Range: 4 LPA to 7 LPA

As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital 

advertising efforts across a range of platforms, including Google Ads and Meta Ads (LinkedIn Ads, Snapchat Ads, Twitter Ads, and others are a plus). Your expertise will directly impact our brand's visibility and conversion rates. We are seeking a talented professional with a minimum of 2 years of experience in performance marketing.

Key Responsibilities: 

• Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads and Meta Ads (LinkedIn Ads, Snapchat Ads, Twitter Ads, and others are a plus)
• Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates. 
• Conduct keyword research, ad copywriting, and creative development to maximize campaign performance. 
• Utilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs. 
• Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates. 
• Collaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns. 
• Stay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market. 
• Budget management and allocation, ensuring maximum ROI on advertising spend. 
• Collaborate with cross-functional teams to align marketing efforts with company goals.

Qualifications: 

• Minimum of 2 years of experience in performance marketing, with a strong focus on paid advertising. 
• Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc. 
• Strong understanding of Ecommerce marketing channels and campaign measurement. 
• Should have in-depth knowledge of Google Tag Manager 
• In-depth knowledge of Google Analytics, Excel and other analytics tools. 
• Experience with A/B testing, conversion rate optimization, and marketing funnel analysis. 
• Strong analytical skills and the ability to interpret data to drive decision-making. 
• Excellent communication and collaboration skills. 
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously. 
• Creative thinking and problem-solving abilities. 
• Certifications in relevant advertising platforms