Performance marketing specialist

Job Description: Digital Marketing specialist

Location: Hyderabad

Experience: 46 years

Industry Background: Agency experience required

About Purview Digital

Purview Digital is a fast-growing agency delivering impactful digital campaigns for diverse clients. We thrive on creativity, data-driven strategies, and measurable results.

Role Overview

The Digital Marketing Lead will drive performance marketing campaigns across paid channels (LinkedIn, Facebook, Google Ads, and more). This role is hands-on and strategic — managing client accounts, optimizing campaigns for ROI, and leading a small team to deliver results. Unlike SEO-heavy roles, this position focuses primarily on paid advertising and performance-driven marketing .

Key Responsibilities

- Plan, execute, and optimize paid campaigns across LinkedIn, Facebook, Google Ads, and other platforms.

- Develop strategies for lead generation, brand awareness, and conversions tailored to client goals.

- Manage multiple client accounts simultaneously, ensuring timely delivery and measurable outcomes.

- Track, analyze, and report campaign performance with actionable insights.

- Collaborate with creative/content teams to align ad messaging with client objectives.

- Oversee budgets, allocate spends effectively, and maximize ROI.

- Mentor junior team members and contribute to overall team growth.

- Stay updated on digital advertising trends, tools, and innovations.

Required Skills & Experience

- 4–6 years of digital marketing experience, with strong focus on paid campaigns.

- Proven expertise in LinkedIn Ads, Facebook Ads, Google Ads, and other paid media platforms.

- Agency background with experience managing multiple clients.

- Strong analytical skills with proficiency in campaign tracking and reporting tools (Google Analytics, Ads Manager, etc.).

- Excellent communication and client management skills.

- Ability to balance creativity with data-driven decision-making.

Preferred Attributes

- Strategic thinker with a performance-first mindset.

- Leadership qualities to guide and inspire the team.

- Comfortable working in a fast-paced, collaborative environment.Role & responsibilities

Preferred candidate profile