Performance Marketing Specialist

Job Summary

We are looking for a results-driven Performance Marketing Specialist with strong hands-on experience in lead generation campaigns. The ideal candidate should have expertise in running and optimizing paid campaigns across Meta, Google, and YouTube, with a focus on generating quality leads and improving conversions for healthcare services.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta, Google, and YouTube.
• Generate qualified leads for hospitals, clinics, health camps, consultations, and wellness services.
• Manage campaign budgets and optimize CPL, CPA, ROAS, and conversion rates.
• Develop audience targeting, remarketing, and location-based marketing strategies.
• Conduct A/B testing of creatives, ad copies, landing pages, and target audiences.
• Monitor campaign performance using GA4, Google Tag Manager, Meta Pixel, Conversion API, and CRM reports.
• Coordinate with design, content, video, call center, and sales teams to improve campaign performance.
• Prepare weekly and monthly performance reports with actionable insights.
• Ensure compliance with advertising platform policies, particularly for healthcare campaigns.
• Stay updated with the latest digital marketing trends and performance marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Google Ads and Meta Blueprint certifications will be an added advantage.

Experience

• Minimum 5+ years of hands-on experience in Performance Marketing.
• Proven experience in lead-generation campaigns is mandatory.
• Experience in Healthcare, Education, Hospitality, or other lead-generation industries is preferred.

Required Skills

• Meta Ads Manager
• Google Ads & YouTube Ads
• Lead Generation Campaigns
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel & Conversion API
• Campaign Tracking & Attribution
• Audience Targeting & Remarketing
• Budget Management & ROAS Optimization
• Analytical & Problem-Solving Skills

Preferred Skills

• Experience with CRM integration and lead tracking.
• Understanding of landing page optimization and conversion rate optimization (CRO).
• Knowledge of healthcare advertising guidelines and policies.
• Strong reporting and presentation skills.

Key Attributes

• Data-driven and result-oriented mindset.
• Strong analytical and decision-making skills.
• Excellent communication and coordination abilities.
• Ability to manage multiple campaigns simultaneously.
• Proactive approach with attention to detail.

Salary & Benefits

• Salary: Up to 80,000 per month.
• PF, ESIC, and other statutory benefits as per company policyRole & responsibilities