Performance Marketing Specialist

Key Responsibilities

- Develop and implement performance marketing strategies across multiple digital channels to drive user acquisition and engagement.
- Analyze and interpret data to optimize campaigns and improve key performance metrics such as CTR, CPC, CPM, CVR, CPA, and ROAS.
- Conduct A/B testing and utilize CRO techniques to enhance campaign effectiveness and conversion rates.
- Collaborate with creative and content teams to develop engaging and effective advertising materials.
- Monitor and report on campaign performance, providing actionable insights and recommendations for improvement.
- Manage budgets and forecasts, ensuring efficient allocation of resources to maximize ROI.
- Stay updated on industry trends and emerging digital marketing technologies to maintain competitiveness.
- Work closely with stakeholders to ensure marketing strategies align with overall business goals.

Overview

- The Performance Marketing Specialist will play a pivotal role in our media team, focusing on optimizing our digital marketing campaigns to maximize ROI and drive growth.
- This role is designed for a highly analytical individual with a strong background in working within advertising agencies.
- The specialist will be responsible for leveraging data-driven insights to refine and enhance marketing strategies across various platforms.
- Located in Bangalore, this position requires a creative thinker with a deep understanding of digital marketing metrics and analytics.
- The ideal candidate will have a proven track record of managing and executing performance marketing campaigns that deliver measurable results.
- As part of our team, you will collaborate with cross-functional departments to align marketing strategies with business objectives.
- You will also lead initiatives in testing new digital marketing channels and methodologies to ensure competitive advantage in the media sector.
- This position offers an exciting opportunity to work in a dynamic environment where innovative thinking is encouraged, and tangible results are rewarded.

Requirements

- 6-9 years of experience in performance marketing, preferably within an advertising agency.
- Strong analytical skills with hands-on experience in digital marketing analytics and metrics such as CAC, LTV/CLV, MER, CPL, CPI, and Impression Share.
- Proficiency in using marketing tools and platforms for data analysis and campaign management.
- Experience with attribution modeling and the ability to interpret complex datasets.
- Proven track record of successful performance marketing campaigns, demonstrating an ability to achieve high ROAS.
- Excellent problem-solving skills and the ability to work independently in a fast-paced environment.
- Strong communication skills, both written and verbal, to effectively collaborate with team members and present findings.