Performance Marketing Specialist

About Rafiki:

Rafiki is a leading customer-centric digital marketing agency. Having worked with over 100+

D2C brands across the globe, including Belgian Waffle Co, St. Regis, Kate Spade, Prolicious

and more. We are a group of motivated individuals all driven to bring success to our brand

partners. Employee wellness and culture is a major priority for Rafiki!

Job Description for Performance Marketing Specialist:

The Performance Marketing Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Rafiki's clients. This position is primarily focused on paid search and display ads on Google and varied social media advertising platforms including Facebook, Instagram and Linkedin. Campaigns will also include retargeting and video ads. This position provides a balance of strategy, budget allocation, client communication, and hands-on research, implementation, optimization, and reporting on campaigns.

The essential functions of this position include the following:

 Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients

 Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs

 Analysis of campaign data and reporting on recommendations and strategy on a monthly basis

 Management of ad budgets, text ad creative, and keyword research

 Perform digital advertising audits

 Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities

 Ability to communicate professionally on client calls and via email

 Actively collaborate with Rafiki account managers to align digital advertising campaigns with other ongoing initiatives

 Must be a team player that is also comfortable working independently

 Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

 Have a passion for data-driven decision making

The skills/qualifications we are looking for:

 Minimum of 2 years of Facebook Ads & Google Ads account management experience required

 Minimum of 2 years of Digital Agency experience required

 Google Ads Certification required

 Google Analytics experience a plus

 Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

 Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus

Mumbai candidates preferred.