Performance Marketing Specialist

Location: Noida (Work from Office)

Experience: 2–3 Years

Employment Type: Full-Time

About the role:

We are looking for a results-driven Performance Marketing Specialist to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid digital campaigns across multiple platforms. Agency experience will be preferred.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Manage campaign budgets and maximize ROI through continuous performance optimization.
• Monitor campaign performance using key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct keyword research, audience targeting, A/B testing, and ad copy optimization.
• Analyze campaign data and generate actionable insights to improve performance.
• Create regular campaign performance reports and present recommendations.
• Collaborate with the creative, content, SEO, and web development teams to improve campaign effectiveness.
• Stay updated with the latest trends, platform updates, and best practices in digital advertising.
• Leverage AI tools such as ChatGPT, Claude, and other productivity tools to enhance campaign planning, content ideation, and reporting.

Required Skills & Qualifications:

• 2–3 years of experience in Performance Marketing (Digital Agency experience preferred).
• Strong hands-on experience with:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Good understanding of campaign optimization, bidding strategies, audience segmentation, and conversion tracking.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Experience with Google Analytics (GA4), Google Tag Manager, and reporting dashboards is an added advantage.
• Knowledge of AI tools such as ChatGPT, Claude, or similar AI platforms.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.