Performance Marketing Specialist

Do you have a passion for performance marketing and a proven track record of driving results through paid advertising

TechMero, a leading digital marketing agency, is seeking a talented Performance Marketing Specialist to join our growing team. In this exciting role, you'll be responsible for developing and executing data-driven paid advertising campaigns to deliver measurable results for our clients.

We're looking for a hands-on expert who thrives in a fast-paced environment. If you've got at least $1,000/month of experience managing paid ad campaigns yourself, we want to hear from you!

What You'll Be Doing

Paid Advertising Campaign Management

• Develop and execute comprehensive paid advertising campaigns across Google (Search, Display, Discovery, YouTube) and Meta platforms (Facebook & Instagram).
• Conduct in-depth audience and keyword research to identify high-performing targeting opportunities.
• Craft compelling ad creatives and copy that resonate with target audiences and drive conversions.
• Create, launch, and manage campaigns, optimizing bids, budgets, creatives, and targeting for maximum performance.
• Run A/B tests across creatives, audiences, and landing pages to identify winning strategies.
• Analyze campaign performance using advertising dashboards and analytics tools.
• Generate weekly and monthly reports tracking KPIs such as impressions, clicks, conversions, CPA, and ROAS.
• Monitor and optimize budgets to ensure efficient and scalable spending.
• Stay updated with the latest platform updates, features, and best practices.

Performance Marketing Expertise

• Collaborate with clients or internal stakeholders to understand business goals and target audiences.
• Develop a strong understanding of marketing KPIs across different funnels (awareness, consideration, conversion, retention).
• Analyze user behavior and campaign data to uncover insights and growth opportunities.
• Recommend strategies to improve conversion rates, funnel performance, and overall ROI.

Reporting and Analysis

• Compile and analyze data from multiple sources (ad platforms, analytics tools, etc.).
• Deliver clear, actionable reports with insights and recommendations.
• Identify trends, scaling opportunities, and areas for optimization.
• Present performance insights in a structured and easy-to-understand manner.

Additional Responsibilities

• Stay up to date with industry trends in performance marketing and paid media.
• Research and experiment with new tools, channels, and growth strategies.
• Collaborate with creative, design, and development teams for campaign execution.
• Contribute to marketing initiatives such as content or strategy planning when needed.

To Be Successful, You'll Need

• Proven experience managing paid advertising campaigns (Google Ads + Meta Ads).
• Strong understanding of performance marketing metrics and funnels.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• Strong communication and reporting skills.
• A results-driven and collaborative mindset.

Bonus Points If You Have

• Experience with additional platforms (TikTok Ads, LinkedIn Ads, etc.).
• Familiarity with analytics tools (GA4, Mixpanel, etc.).
• Copywriting or creative/design skills.

At TechMero, we believe in work-life balance—you won't be expected to work overtime. We offer a dynamic environment where you'll work on impactful campaigns and stay at the forefront of digital marketing.

Ready to take your career to the next level Apply today!

JobLocation - Vadodara (WFO).