Performance Marketing Specialist

Role & responsibilities

We are looking for a Performance Marketing Specialist to manage and optimize digital campaigns targeting the Australian market, with a strong focus on generating qualified leads, consultations, opportunities and revenue.

Key Responsibilities

Plan, launch and manage Google Ads and Meta Ads campaigns.

Generate qualified leads for migration, employer sponsorship and skilled recruitment services.

Conduct keyword, audience and competitor research.

Optimize campaigns based on CPL, lead quality, conversion rate and CAC.

Set up and monitor GA4, Google Tag Manager, conversion tracking and remarketing.

Create and manage remarketing campaigns for website visitors, service-page visitors, form starters and existing leads.

Work with landing pages to improve lead and consultation conversion rates.

Track the complete funnel: Lead Qualified Lead Consultation Opportunity Paid Closure.

Analyze campaign performance daily and take corrective action quickly.

Allocate budgets toward high-performing campaigns, audiences and services.

Support B2B intent-signal-based employer acquisition campaigns.

Prepare weekly reports covering spend, CPL, qualified leads, consultations, opportunities, CAC and revenue.

Continuously test ad copy, creatives, audiences, landing pages and offers.

Required Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversion Tracking

Remarketing

Landing Page Optimization

Keyword & Audience Research

A/B Testing

Google Sheets/Excel

CRM understanding

Performance Analytics

Preferred

Experience targeting Australia or international markets

Experience in migration, recruitment, education, healthcare or professional services

Experience with HubSpot, Zoho or similar CRM

Knowledge of lead scoring and marketing attribution

Strong understanding of full-funnel performance marketing

Key KPIs

The candidate will be measured on:

Qualified Leads

Cost Per Qualified Lead

Consultations

Qualified Opportunities

CAC

Paid Closures

Marketing-generated Revenue

Campaign ROI/ROAS

The focus is on qualified leads and revenue contribution, not just lead volume.

Ideal Candidate

We are looking for someone who is data-driven, analytical and execution-focused, with the ability to identify campaign problems quickly and optimize campaigns based on actual business results.

If you are passionate about performance marketing and can turn advertising spend into measurable revenue, we'd like to hear from you.

Preferred candidate profile