Performance Marketing Specialist

COMPANY DESCRIPTION

Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands operationally strong businesses that are commercially underestimated.

• A full-service agency that transforms bold ideas into impactful, results-driven brand experiences
• Blends visionary creativity with practical execution across brand strategy, packaging design, digital marketing, SEO, and custom website development
• Works with clients worldwide, including India, the USA, Canada, and Singapore
• Focuses on measurable outcomes and sustainable, data-informed growth
• Partners with businesses launching new products, scaling their digital presence, or rebranding ensuring campaigns that both inspire and perform
• Grounded in purpose and a client-first mindset, positioning itself as a long-term partner in building strong, future-ready brands

ROLE DESCRIPTION

This is a full time role in Dehradun. The Performance Marketer will plan, execute, and optimize paid advertising campaigns across search, social, and display focusing on ROAS, CPA, and conversion rate.

Day-to-day responsibilities:

• Conduct audience and keyword research
• Set up tracking and analytics
• Build and test ad creatives and landing pages
• Manage campaign budgets
• Analyze performance data and generate actionable insights
• Prepare reports for stakeholders
• Collaborate with creative, content, and web development teams to improve funnel performance
• Continuously run A/B tests, refine targeting, and ensure campaigns align with client objectives and the agency's growth strategy

Pay: Up to ₹55,000.00 per month

REQUIREMENTS

• 3–5 years hands-on with Google + Meta, with proven experience at ₹50L/month+ spend (agency or in-house)
• You've personally scaled lead-gen and or e-commerce campaigns not assisted
• Experience running ads in Western markets (US/Canada/UK/EU) alongside Indian accounts you understand the difference in CPMs, buyer behaviour and compliance
• Fluent with Business Manager, GA4, conversion tracking, CAPI, UTM discipline
• Strong grasp of unit economics CPL, CAC, ROAS, blended metrics and can defend every rupee (and every dollar)
• Proficiency with analytics and tracking tools (Google Analytics, Google Ads, Facebook Ads Manager, pixel/tag implementation)
• Experience with conversion rate optimization, A/B testing, and landing page performance improvement
• Ability to interpret data, build performance dashboards, and present clear, actionable insights to stakeholders
• Excellent written and verbal communication skills, with strong attention to detail and time management

ADDITIONAL

• Solid understanding of digital marketing fundamentals, including SEO basics, funnel strategy, and audience segmentation
• Collaborative skills to work closely with creative, content, and web development teams on integrated campaigns
• Bachelor's degree in marketing, business, communications, or a related field or equivalent practical experience
• Prior agency or multi-client experience and familiarity with global markets
• Work Location: In person